Videos uploaded by user “Contesian”
Fame, Fashion, Photography: Bailey's 70s
This documentary covers Bailey's work in the 70s. His work includes fashion, reportage, Interview magazine and his exhibition at The National Portrait Gallery. Please feel free to watch my other videos or visit me at www.contesian.com
Views: 86521 Contesian
A Short Film About Creative Briefs
Architects, art-directors and designers share insights about getting the most out of creative briefs
Views: 2406 Contesian
The Modern Review
The Modern Review was a London based magazine that covered mass culture from an intellectual perspective. Predictably the audience for this was narrow, of far broader interest was how the magazine imploded due to the drug fueled acrimony and sexual rivalry of the editorial team. This documentary could be viewed as a prequel to "How To Lose Friends and Alienate People"
Views: 1147 Contesian
David Bailey: Hitler Killed The Duck
interview with Bailey prior to exhibition @Scream.
Views: 2164 Contesian
UK Election - How To Win Power Documentary
UK political marketing How politicians turned to marketing to win elections visit www.contesian.com
Views: 2276 Contesian
Hall of Mirrors - The Saatchis
Mean spirited 1999 documentary charting how the Saatchi brothers entered the ad business and graduated to the empire business.
Views: 938 Contesian
Saatchi & Saatchi Launch Sagatiba
What happened next? After spending $35m Sagatiba captured 90% of the UK cachaça market selling 200,000 bottles (vs 80,000 the year before). The campaign went onto win a bronze at EuroBest. Outside of Brazil cachaça remains a niche spirit, which is still seen as having growth potential. Sagatiba itself was sold to the Campari group in 2011 and Diageo purchased rival brand Ypióca the following year and enlisted the help of John Travolta. https://www.youtube.com/watch?v=dVczv4_gbT8 Andrew Wilkie went on to pioneer agency branded content for Saatchi/GUM and is now a consultant, you can read his blog here: http://trueplaceconsulting.com/2014/01/06/Big-ideas-drowning-in-Big-Data Richard and Dave created Old Lions for Carlsberg and are currently ECDs at Lowe. http://www.dlkwlowe.com/team/ This documentary was widely seen and is often used as a case study for marketing/MBA students. Ambient campaign elements: http://rjneb2.dunked.com/sagatiba
Views: 4069 Contesian
Ad Men: Rise and Fall
Documentary about the UK ad industry's post-war boom years.
Views: 321 Contesian
Brule on Brand Management
Tyler Brûlé examines Burberry and talks with Wally Olins
Views: 1034 Contesian
The Men From The Agency - CDP
Collett Dickenson Pearce visit www.contesian.com
Views: 953 Contesian
Ad Men And Number Ten
Documentary about how Britain's biggest advertising agencies promoted politicians. Personally felt this was better: https://www.youtube.com/watch?v=M1dJCRS3Ogk
Views: 111 Contesian
Hard Sell - Toys
This documentary is about toy marketing. Of course kids loved Transformers, it was up against Pigeon Street. https://www.youtube.com/watch?v=d6HCG2KZ29Y Video-games outgrew the toy industry by the end of the 8-bit era. Probably a subject that would benefit from a separate documentary. Playstation Double Life spot is still great 15+ years later. Have PS commercials regressed? This spot for PS4 seems like it is from a time before Donkey Kong https://www.youtube.com/watch?v=3U7LYk0woH8 PS4 Perfect Day https://www.youtube.com/watch?v=VK03aVJekGg BBC Perfect Day https://www.youtube.com/watch?v=axY2TBeWVM0
Views: 596 Contesian
Earned Media Success
Views: 95 Contesian
The Ads They Could Not Show
Before YouTube commercials were confined to ad breaks, and the occasional documentary about ads that could not be shown in these breaks.
Views: 64 Contesian
Attention Deregulation
An illustration of the value created by branded content. For a fuller experience: www.contesian,com
Views: 6 Contesian
Negative Reactions
Views: 54 Contesian
MInimum Viable Brief explained by a tank commander
MVB is a model that enables marketers to develop campaigns in the digital age. “In improv, actors tacitly agree upon the truth of a scene and stay consistent throughout. In marketing, we must establish our core values up front and remain authentic, even if we uncover new insights about them as the project unfolds” - https://www.thinkwithgoogle.com/articles/lean-communication.html
Views: 20 Contesian
Target Audience
Views: 35 Contesian
Diageo Branded Content
Johnny Walker immersive interactive theatre experience
Views: 112 Contesian
CDNs 2020
A forecast of how the internet will look in 2020
Views: 25 Contesian