The first TV series where anyone can bet on the murderer's identity. "I can bet he is guilty..." Who’s never said this sentence, when watching a thriller series with a complicated ongoing investigation? To promote the launch of its new series La Forêt, the french TV channel France 3 smartly bounces on this universal observation and sets an innovative experience allowing each viewer to take real bets on the series murderer’s identity.
An interactive airing imagined by Publicis Conseil, in partnership with betting platform Winamax. In an exclusive partnership with betting platform Winamax, the channel will thus air the TV series in an interactive broadcasting, in which the many suspects will appear on screen with their betting odds matching their suspicion’s level. These odds will be evolving from one second to another depending on the plot and on the characters’ more or less suspicious activities. Available every airing nights live at lacotedususpect.fr, the experience invites the viewer to follow his intuition and to bet on the murderer’s identity for free, all along the 6 episodes of this multiple twists TV series. A strong idea, coming from the TV series’ plot itself.
Synopsis: In a small and quiet village in the Ardennes, a sixteen-year old girl disappears in the forest in the middle of the night. Captain Gaspard Deker, former military and freshly arrived, leads the investigation with Virginie Musso, the local police officer. Soon enough, the leads multiply and one after another the villagers are listed as suspects. The experience is supported by a national outdoor campaign – displayed from November 15th. Fabrice Delacourt, ECD at Publicis Conseil: "The rise of TV series in our daily lives offers a unique playground to create this kind of laboratory projects. From the insight’s accuracy, directly coming from the consumption of the thriller genre, to the creation of betting odds adapted for the first time to a fiction’s storytelling, every step has been an opportunity to see the line between communication and pure entertainment blurring."