What is CORPORATE BRANDING? What does CORPORATE BRANDING mean? CORPORATE BRANDING meaning - CORPORATE BRANDING definition - CORPORATE BRANDING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation. The ways in which corporate brands and other brands interact is known as the corporate brand architecture. Corporate branding affects multiple stakeholders (e.g., employees, investors) and impacts many aspects of companies such as the evaluation of their product and services, corporate identity and culture, sponsorship, employment applications, brand extensions (see study Fetscherin and Usunier, 2012). It therefore can result in significant economies of scope since one advertising campaign can be used for several products. It also facilitates new product acceptance because potential buyers are already familiar with the name. However, this strategy may hinder the creation of distinct brand images or identities for different products: an overarching corporate brand reduces the ability to position a brand with an individual identity, and may conceal different products' unique characteristics. Corporate branding is not limited to a specific mark or name. Branding can incorporate multiple touchpoints. These touchpoints include; logo, customer service, treatment and training of employees, packaging, advertising, stationery, and quality of products and services. Any means by which the general public comes into contact with a specific brand constitutes a touchpoint that can affect perceptions of the corporate brand. It has been argued that successful corporate branding often stems from a strong coherence between what the company’s top management seek to accomplish (their strategic vision), what the company’s employees know and believe (lodged in its organizational culture), and how its external stakeholders perceived the company (their image of it). Misalignments between these three factors, may indicate an underperforming corporate brand. This type of corporate brand analysis has been labeled the Vision-Culture-Image (VCI) Alignment Model. Changes in stakeholder expectations are causing an increasing number of corporations to integrate marketing, communications and corporate social responsibility into corporate branding. This trend is evident in campaigns such as IBM Smarter Planet, G.E. Ecomagination, The Coca-Cola Company Live Positively, and DOW Human Element. As never before, people care about the corporation behind the product. They do not separate their opinions about the company from their opinions of that company's products or services. This blending of corporate and product/service opinions is due to increasing corporate transparency, which gives stakeholders a deeper, clearer view into a corporation's actual behavior and actual performance. Transparency is, in part, a byproduct of the digital revolution, which has enabled stakeholders—employees, retirees, customers, business partners, supply chain partners, investors, neighbors—with the ability to share opinion about corporations via social media.
Views: 3710 The Audiopedia
Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. This presentation will walk you through the major steps required to craft a professional brand identity. Read more here: http://crtv.mk/gxQZ
Views: 113988 CreativeMarket
In this video, you’ll learn the basics of using branding and identity in graphic design. Visit https://www.gcflearnfree.org/beginning-graphic-design/branding-and-identity/1/ for our text-based lesson. This video includes information on: • Visual identity • Logos • Color • Typography • Images We hope you enjoy!
Views: 197966 GCFLearnFree.org
If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 180862 Philip VanDusen
In connection with the rebranding process from .A.S.A. to FCC Environment CEE, which was carried out in 2015, we would like present a new film. The main aim of the new short movie is to show what a broad spectrum of services is offered by our company. This time we are not so focused on our technologies, but on the advantages and benefits which are associated with our services. The movie was filmed in 5 of the 8 countries which constitute the FCC Environment CEE Group. It is available in English and all eight other languages, representing the FCC Environment CEE countries (Czech, German, Polish, Hungarian, Slovakian, Serbian and Romanian).
Views: 1305 FCC Environment CEE
Corporate Image Video - Rainmaker - http://www.rainmaker.video When people think about great companies, they recollect all of their experiences and feelings associated with the brand. When a person thinks about Apple, they may remember iconic slogans like “think different” or revolutionary products like the iPhone. For some, to hear the name “Apple” conjures up ideas like innovation, design, aesthetics — products influence and reflect a company’s image. Though influence on a company’s image is not limited to the product itself, loyal customers will buy bad products because they bear the right name. Many joke that masses would line up to buy a normal pencil, so long as it was Apple’s latest announcement. It takes careful branding design and consultation to shape a good company image. Every detail is significant, from logo to product packaging. Click to see more different types of marketing videos: https://www.youtube.com/playlist?list=PL6MmRGO2YEZqradBmeMlgfCr3x89un1V9 Shape your company’s image Films move us because they’re presented in a powerful medium. Creating a compelling video to present your company builds a persisting connection with customers. Our team at Rainmaker will study your company’s products and ambitions — we strive to learn as much as we can about your company, with your help, to best communicate it to the world. To learn more about corporate image video, please check our website: http://www.rainmaker.video/en/video-production/marketing-videos/company-video/ Build your corporate image, don’t forget to show your products! Check out our Product Demo Videos to learn more: https://www.youtube.com/watch?v=fOLRl0y4Q0c
Views: 463 Rainmaker 專業影音製作行銷
http://marlenapr.blogspot.com Creating a Corporate Identity: Virgin`s Branding Strategy. What is the secret to Virgin`s branding strategy? It`s the value of PR. This is a webcast about Virgin and how CEO Richard Branson managed to create its unique Corporate Identity, simply by embracing public relations. His strategy involves traditional use of PR, Corporate Social Responsibilty (CSR), and of course the use of social media. This webcast covers a broad range of interviews Richard Branson gave on his branding strategy.
Views: 99335 marlenabraeu
Corporate image encyclopedia business terms what is corporate image? Definition and meaning definition identity vs. It is our personality 5 logo, identity or brand terms often used interchangeably. Corporate image my marketing thingmy corporate definition in the cambridge english dictionarydefine at dictionary. Mental picture that springs up at the mention of a firm's name. Corporate image & issue advertising definition examples video corporate identity manual small business trends. See design examples, get a sample or quote dec 9, 2014 if you asked your employees, how do we create value for our customers? Would clear answer? And would three different people aug 22, 2016 the difference between corporate reputation and image of an organization conveys its mission, professionalism, competence employees roles in political landscape marketing identity is general business projects minds customers, investors. The concept is usually associated with large corporations, but small businesses also have a corporate image even if neither their owners nor customers think of it that way definition the an organization presented to or perceived by its members and public. What is corporate identity? Treefrog inc logo, identity or brand what's the difference? . Inc what is corporate image? Definition and meaning businessdictionary definition image. There are major differences though, and a solid grasp of these terms is valuable. In this lesson, we will discuss corporate advertising, image apr 12, 2012 explains 'what is a identity manual? ' and why small businesses need one outlining use of logo, colors design elements the concept akin to what refer when talk about our own identity, specifics that differentiate us from others. Meaning, pronunciation, translations and dec 5, 2009 you hear a lot about 'corporate identity' image'. Corporate reputation vs corporate image simplicablechron chron. Unlike corporate identity, it is fluid and can change overnight from positive to negative neutral 'corporate image' was once advertising jargon but today a common phrase referring company's reputation. See more sep 6, 2015 whether you are an organization or individual, the sooner realize that have a corporate image has to be properly developed identity is manner which corporation, firm business presents themselves public primary goal image, reputation, describes in company, its activities, and products services perceived by outsiders. Corporate image the critical foundation of your brand corporate benefits, importance image, theory definition mba skool. Corporate image encyclopedia business terms. Googleusercontent search. The corporate identity is the manifestation of this lesson will focus on promotion a company or specific issue. The 3 elements of a strong corporate identity. Learn more corporate image definition, the impression of policies, personnel, and operations a corporation that is imparted to its employees public. Html url? Q webcache. In a competitive corporate imag
Views: 78 Your Question I
Image and You is the channel where we learn a few Image Building techniques. In this episode, we attempt to touch upon Corporate Image Management where Anger Management has been tackled. At times, when we are working in a Corporate set up, we face the wrath of our Bosses, or we are the ones who scold their subordinates. In such situations, how should we manage our image that damage is not done, has been discussed here. There are points for both...the Bosses and the Subordinates. These were what I could think of. There might be quite some points which might have been missed by me. So please feel free to write those in the Comments Box and I shall include those in my future videos. You can write to me as follows - Email id is [email protected] Twitter handle is imageandyou.garima. Thank you for watching my video.
Views: 193 ImageAndYou
Logos created by Gray's Design. In Gray's Design we create you the image you need, building you a real corporate identity that will be reflected from your business cards, stationery, stickers, flyers, posters to website. Understanding the importance of a strong corporate identity, our objective is to provide the perfect business logo design that will uniquely represent you all over the world. We pride ourselves with the quality of our logo designs. Creating balance, harmony and simplicity that will make your your logo be more visible in a fast and efficient way. Our goal was to make them eye-catching, simple to understand, easy to read and easy to remember. Each of them has their own style, reflecting the company's or person's personality. Come and visit us: http://www.graysdesign.com/logos.htm
Views: 583 graysdesign
Digital changed the way we interact with brands forever. Consumers are now in charge of the conversation, and brands are responding. Find out how branding experts are reshaping strategies to stay in control. For more, visit www.conferenceboard.org/dvd
Views: 138 TheConferenceBoard
http://www.globalchange.com Future of online brand development, advertising, marketing and corporate image. How corporate image is being challenged by social networks such as FaceBook, Twitter, LinkedIn, Blogs, YouTube and other online communities. Why trust has fallen in corporate brand messages. How to use social networking and viral marketing to strengthen brands. How online image is affecting investment, recruitment, workplace morale, staff retention and the war for talent. How to make keep your brand in the mind of consumers and customers. Video of Q and A session with CEOs and senior business leaders by Futurist conference keynote speaker: Patrick Dixon at Stein Am Rhein, facilitated by Professor Prabhu Guptara, UBS Wolfsburg.
Views: 3941 Futurist Keynote Speaker Patrick Dixon - FUTURE
We help companies look professional in front of their customers with personalised clothing and workwear. Here you can see us embroidering a fleece for Price Glass, Maidenhead. For more information on our services or to discuss your company workwear visit www.somethingpersonal.co.uk/embroidery or call us on 0333 323 9595
Views: 70 Steven Palmer
http://ytwizard.com/r/jbrdTC http://ytwizard.com/r/jbrdTC Compose jingles and music for corporate image to your brand
Views: 1 Everything Lifestyle Videos
Identity and brand strategy consultants Jon Schleuning and Carlie Danielson from http://www.marshallstrategy.com offer insight and perspective on how to build a strong corporate identity. As senior identity and brand strategists, Schleuning and Danielson help organizations across a wide range of industries, from non-profit, healthcare and higher education, to finance and technology.
Views: 4393 marshallstrategy
Technoartista Brand Identity | Corporate branding | Graphics branding Services Brand identity is how a business presents itself to, and wants to be perceived by, its consumers. Brand identity is distinct from brand image. The former corresponds to the intent behind the branding: the way a company chooses its name; designs its logo; uses colors, shapes and other visual elements in its products and promotions; crafts the language in its advertisements and trains employees to interact with customers — all with the goal of cultivating a certain image in consumers' minds. Brand image is the actual result of these efforts, successful or unsuccessful.
Views: 29 Technoartista
http://www.profimpressions.co.za | Professional Impressions | Corporate Image Consultants - Your brand says everything about who you are and creating a great professional image is especially important in the workplace today. Watch this video to find out how you create a Unique personal brand. For more tips on image, etiquette and personal brand visit http://www.profimpressions.co.za/blog
Views: 292 Haydee Antezana International
The relationship between brand loyalty, corporate image and repeat purchase Assignment.lk
Views: 2 assignment lk
New voestalpine Corporate Image video 2016 (TV spot): "Great challenges are what bring us together to find new solutions" http://www.voestalpine.com
Views: 25153 voestalpine AG
What is the corporate identity of a company KNOW MORE ABOUT What is the corporate identity of a company Reasons brand identity is important for your business. This includes your visual image such as logo, web site, and the essential difference between two is this corporate public perception of company, whereas identity how company wants concerned with aspects a company's brand 14 may 2015 once created, many companies provide guidelines personality representation values 20 jul 2018 use their to communicate principles stands for. Best corporate identity, brand identity or image masterful differences between & australian business solutions group. We, at orange mantra create corporate identity solutions for your company in coherence with a sense of belonging clients. When companies undertake corporate identity exercises, they 2 feb 2011 is the combination of a company's logo, including logo visual and typestyle, tagline or definition statement used our team has been designing identities for 10 years. Whats the difference between corporate identity, brand and branding, differentiation, identity positioning defined design 3 elements of a strong identitycorporate definition mba skool what makes your unique (hint it's not you solutions company. Here we will show you an example of what. A corporate identity or image is the manner which a corporation, firm business presents themselves to public (such as customers and investors well employees) google company that has been known for its of being modern symbolized by name unique in sound image, with symbol always changing shape color enhancement personal experiences influence consumers their purchasing decisions. Corporate identity design elements of corporate & brand. Corporate identity wikipedia. We make crystal clear and 20 jun 2016 the 7 key elements of corporate brand identity design 10 this is what your company delivers at its prime,' says jackson 11 jan 2009 concerned with visual aspects a company's presence. Corporate identity wikipedia en. Although logo design sits under corporate identity, the term 28 sep 2017 a identity is bigger picture of all visual and sensual aspects companystationery; Marketing collateral such 2015 concerned with company's presence. Googleusercontent search. Wikipedia wiki corporate_identity "imx0m" url? Q webcache. It is what drives your entire organization to perform, makes hiring top talent 7 nov 2017 the same we can tell about corporate identity of a company. Treefrog inc what is corporate identity? Answers from 3 leading brandslogo, identity or brand what's the difference? . Corporate identity is a combination of color, graphic, verbal, typographical, plastics corporate representation how corporation views itself and it wishes to portray the public which includes customers, employees, 6 jan 2018 but do companies ensure their identities or these visual representations business are correct authentic? . Indianapolis corporate identity definition and examples 1&1 1and1. Corp
Views: 2 Cynthia Cynthia
At 3A Composites USA, we recognize that corporate identity is essential to communicating and developing a brand image. As the industry leader for both interior rigid substrates and exterior cladding, our vast versatile product lines are the materials of choice for corporate identity programs worldwide.
Views: 768 Alucobond®
Pixerio being one of the leading commercial video production companies understand its client needs and therefore we offer a wide range of promotional video production services. Being a reliable corporate brand designing services company in Bangalore, Pixerio’s services are deep rooted in branding, naming, logo designing and web designing that help establishing your brand identity.
Views: 173 Pixerio Solutions Private Limited
Corporate Identity and Branding are two concepts in marketing and identifying the difference between them is quite complex as both concepts are interconnected. However, we can distinguish them from certain parameters on the grounds of perception. The internal perception and external perception (customer view) provide clues to differentiate between these two marketing concepts. The key difference between corporate identity and branding is that corporate identity has an internal viewpoint while branding has an external viewpoint. Nowadays, many organizations spend on corporate identity to boost their branding. This includes non-governmental organizations too. Each firm might have its own specialty and should focus to highlight their strength as their appearance. This will help in a better customer perception. For example, Volvo had its specialty in heavy vehicles since their establishment in 1928. They translated this strength in making safer more durable cars which earned them a name as the safest vehicle in a customer viewpoint. With this brief, we will delve deeper into each concept. What is Corporate Identity? Corporate identity is associated with the look and feel of a business. This is an internal factor that exhibits the business to the outer world. Corporate identity can be defined as the overall image of a business entity in the minds of the diverse public, such as customers, investors, and employees. Usually, firms associate the corporate identity with branding of their products or services using trademarks. Corporate identity is often represented by a logo or a picture. For example, Volkswagen uses a circle with letters V and W. Pepsi uses a circle with three colors of red, white and blue. These logos help stakeholders to identify the company instantly. Corporate identity should possess the characteristics of being unique, easily distinguishable from the identity of other businesses, focus on product and reflecting the vision of the firm. Corporate identity is a philosophy, where the customer believes that they have its ownership as they combine attributes with corporate identity to make different perceptions. Corporate identity helps organizations to reflect their introduction and focus more easily. For example, if you see a curved red color “m”, you immediately associate it with a burger outlet run by McDonalds. Corporate identity has explicit guidelines associated with them. These guidelines govern how the identity is applied. Few examples are color palettes, typefaces and page layouts. difference between corporate identity and branding Logo of Volkswagen What is Branding? While corporate identity is all about the look and feel of a business, branding is related to emotion, trust, and reliability in the mindset of customers. Branding is all about how people feel and think about the company or simply how they perceive the organization. Branding can evoke various emotions such as confidence, trust, happiness, anger, etc. This is because of the experience associated with the organization. The corporate identity plays a role in deciding the reaction of the perceives, as corporate identity is associated with the firm to the customer experience. Branding can be defined as the external perception of stakeholders of the firm in relation to their experience with the given firm. The brand is a collective perception of various factors. The lived experience of the brand is very important. Further, advertising campaigns can play a crucial part in making the customers believe in the contents of the message which reflects the brand. If the promise can be delivered in the first interaction, the brand will have a positive effect. Branding ultimately determines whether a customer becomes loyal to a firm due to the experience – perception factor. For example, BMW can be your first car, but it is the brand (experience) that will decide whether it will be your life long choice. Key Difference Corporate identity vs. branding What is the difference between Corporate Identity and Branding? As we have a general understanding of the concepts of corporate identity and branding, let’s shift our focus towards the differences between them. Definition of Corporate Identity and Branding Corporate Identity: Corporate identity can be defined as “the overall image of a business entity in the minds of the diverse public, such as customers, investors, and employees”. Branding: Branding can be defined as “the external perception of stakeholders of the firm in relation to their experience with the given firm”. A WATCH FULL VIDEO Ghar Ka Khana : https://www.youtube.com/channel/UCTnETM8SXLVChvnf6wAfyxg
Views: 1071 Gyan-The Treasure
One of my main projects on smallWORLD Experience was collaborating on the development of a new corporate image for smallWORLD Experience. This is now a 6 years old brand matured that defined itself in new markets.
Views: 10 João Santos
Strategic Identity - http://marshallstrategy.com/contact Strategic Identity - Some people believe that "image is everything" when it comes to marketing their company. Others think "identity" begins and ends with a logo. The reality is, both are important, and identity and image have a critical relationship when telling your unique story. For more insight visit MarshallStrategy.com Facebook.com/MarshallStrategy @MarshallStrat
Views: 1201 marshallstrategy
ISOC's Will Hardie interviews Harrison Rice of Edelman about a campaign for Yahsat, which won a Middle East Public Relations Association (MEPRA) award in the Corporate Image and Reputation category.
Views: 521 schoolofcomms
This is a Golden Age of companies that have the concept of profits with a purpose embedded in their strategy. Years ago, a handful of business visionaries added the two “p’s” of planet and people to that of profit to organize their companies under the idea of a triple bottom line. From those pioneering days to today, the ideas of CSR and sustainability have now been adopted by thousands of companies, from the biggest multinationals to small- and medium size businesses. From socially responsible investment to supply chain verification, from board and workforce diversity to transparent reporting, businesses today assume CSR and sustainability practices as essential to their brand identity. Read more: http://bit.ly/1TtZAzs © 2016 | 3BL Media | All Rights Reserved
Views: 1263 3BL Media
client : Apple Project brief A Brand (or Branding) refers to the perceived image and subsequent emotional response to a company, its products and services. It also represents the conversation that customers are having with each the other about the company, and how that spreads. An Identity describes the visual devices used to represent the company. Identity systems are a visual components package that is paired with style guidelines and used as a framework to ensure the corporate image is cohesive and consistent. A Logo is the central, identifiable visual element that helps customers discover, share and remember a company's brand. Usually it's in the form of an icon (mark or symbol), logotype, or combination of the two. Sound track by: Marconi Union - Weightless (Official Video) https://www.youtube.com/watch?v=UfcAVejslrU
Views: 45 haziq
http://www.profimpressions.co.za | Corporate Image | Business Etiquette | Motivational Speaker Managing your personal brand is the quickest way to gain competitive advantage in today's fast moving world. Within the first 3 seconds we are judged by how we look & behave. Professional Impressions provides you with powerful skills on personal branding, image, etiquette, communication & professionalism.
Views: 442 Haydee Antezana International
http://www.profimpressions.co.za | Professional Impressions? Corporate Image Consultants - We ask Marilyn Ramos what does she want her brand to project at the Miss World 2013. For more tips on image, etiquette and personal branding visit http://www.profimpressions.co.za/blog
Views: 79 Haydee Antezana International
Toyota Corporate Image Video - Simplicity (2009 series)
Views: 3363 20090323me
Marketing, Sales, Salesmen... playlist: https://www.youtube.com/playlist?list=PL_hX5wLdhf_LwnZxpCKqE49fymHBotgd_ more at http://quickfound.net/ Promotional film for rain slicker manufacturer Weather King's products features one of their customers, Mobil (Standard Oil Company of New York, Socony-Vacuum Oil Company, when gas was 28 cents a gallon). Stresses the importance of employees looking good even in the rain to bolster corporate image. Shows the manufacturing and testing of rain wear. Reupload of a previously uploaded film with improved video & sound. Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied. The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original). https://en.wikipedia.org/wiki/Corporate_identity Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/ A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate business objectives. It is typically visually manifested by way of branding and the use of trademarks. But also includes things like product design, advertising, public relations and the like. In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and would include approved colour palettes, typefaces, page layouts and other such... http://en.wikipedia.org/wiki/Mackintosh The Mackintosh or Macintosh (abbreviated as mac or mack) is a form of waterproof raincoat, first sold in 1824, made out of rubberised fabric. The Mackintosh is named after its Scottish inventor Charles Macintosh, though many writers add a letter k (this variant spelling "Mackintosh" is now standard). Although the Mackintosh style of coat has become generic, a genuine Mackintosh coat should be made from rubberised or rubber laminated material... History Charles Macintosh patented his invention for waterproof cloth in 1823 and the first Mackintosh coats were made in the family's textile factory, Charles Macintosh and Co. of Glasgow. In 1830 the company merged with the clothing company of Thomas Hancock in Manchester. Hancock had also been experimenting with rubber coated fabrics since 1819. Production of rubberised coats soon spread all over the UK. Every kind of coat was produced with rubberized material including riding coats and coats supplied to the British Army, British Railways and UK police forces. Early coats had problems with smell, stiffness, and a tendency to melt in hot weather, but Hancock further improved their waterproof fabrics, patenting a method for vulcanising rubber in 1843 which solved many of the problems. Throughout the 19th and 20th centuries, the company continued to make waterproof clothing. In 1925 the company was taken over by Dunlop Rubber. Revival In the mid 1990s the Mackintosh brand owner, Traditional Weatherwear, was on the verge of closing its factory in Cumbernauld near Glasgow. Around the turn of the 21st century, senior staff members acquired the company and established the traditional rubberised Mackintosh coat as an upmarket brand in its own right. The company collaborated with leading fashion houses such as Gucci, Hermès, Louis Vuitton and Liberty. The coats became particularly popular with Japanese women, and the company won a Queen's Award for Enterprise in 2000 for its success in international trade. In December 2003 the company name was formally changed to Mackintosh. In 2007 Mackintosh was bought by Tokyo firm Yagi Tsusho. With the backing of its parent company Mackintosh has continued to expand its reputation and marketing operations. In January 2011 the company opened its first fashion store in London...
Views: 1649 Jeff Quitney