Branding | Surveys | Positioning | Market Research | On Target Research - What makes us unique.
Well there are a couple of things that make us unique about what we do.
One is the focus on positioning and how important that aspect of marketing is. Few people understand actually what positioning is and are able to tie a product or service to something that their prospects already consider cool, or good, or valuable, or worth paying for.
So I speak on positioning around the world. I have written articles on it. Even the godfather of positioning Al Ries, who was the co-author of the great book of positioning -- "The battle for your mind", has referred to our marketing newsletter on positioning as brilliant. So I take that as high compliment.
So one, we specialize on positioning. And positioning is what makes you unique. We don't guess at it. We go in to the minds of the prospects to find out how to position the client's product or service. Very very few market research companies do this or even know how to do this, so that is unique.
Secondly, we can reach hard to reach publics. We can survey hard to reach publics. We have surveyed the marketing directors of the top oil companies in the world, the top 7 oil companies. We have surveyed judges. We have surveyed merger and acquisition attorneys. We have surveyed orthopedic surgeons. These are not easy publics or audiences to get through to.
There is not an industry sector that I can think of where we haven't conducted, branding, positioning market research and surveys. We have done work in entertainment, in health care, in retail, in wholesale, and manufacturing.
We have done a lot in technology, new products in technology, software and hardware. We have done a great deal of market research in hospitality. We have done work in the legal profession in the accounting profession, in the finance profession, financial services. Insurance companies, banks.
We use experienced interviewers who have been doing this for years. Most market research or survey companies have a bunch of minimum wage kids with headsets who call people. They asked closed ended questions like: Blue? Grey? Yellow? Do you like? Yes / No. This is a key difference.
The surveys we do are in depth and they get into what the respondent really thinks about the product or service.
If you are wanting to positioning yourself as the market leader then surveys and positioning are essential to set you apart from your competitors and to tap into the hearts and minds of your customers so they just keep handling over money for your products and services.
Email Tony on [email protected]
for more information on how to get started today.
We are industry leaders in:
Reputation Marketing ...
... And a whole lot more!
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On Target Research - What We Provide, over 20 years of customer loyalty surveys, customer satisfaction surveys, positioning and branding surveys, customer surveys, expertise in all aspects of marketing, research, branding, positioning, enthusiastic clients in New York City, Chicago, Los Angeles, Canada, Australia and Moscow.
Contact Tony on [email protected]
for a free consultation.