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Watch the original ad here: http://youtu.be/ZKLnhuzh9uY
Bethany on Facebook: https://www.facebook.com/boorosewoody
British Girl Pitches Product on Toilet, Gets 4 million YouTube Views in a Week - PooPourri.com
DALLAS, Texas -- "You would not believe the mother load I just dropped... and that's how I like to keep it." Poo~Pourri Before-You-Go Toilet Spray is taking potty humor to a whole new level. Poo~Pourri—which is scientifically proven to trap embarrassing bathroom odors at the source—launched a YouTube video that BuzzFeed called "The Most Epic Sh*t-Related Ad Ever."
Since releasing to the public on September 10, 2013, the video has gone viral, with over 1,000,000 video views (many of which while on a toilet, we presume), received tens of thousands of shares on Facebook and Twitter, and resulting in thousands of sales in less than 48 hours. Holy crap, right?
Poo~Pourri teamed up with the Harmon brothers and writer/director Joel Ackerman to produce the video, the same team that created the Orabrush tongue cleaner marketing campaign that resulted in over 40 million YouTube views and millions of dollars in sales.
The Poo Crew traveled to Utah to hook up with the Harmon team and (in less than 3 weeks) wrote, produced, tested, and launched their now viral video, "The Secret to Odorless Pooping in Public." (video can be viewed here: http://youtu.be/ZKLnhuzh9uY)
The potty-humor-on-steroids video explains the ingenious technology behind the relationship-saving Poo~Pourri. The Before-You-Go Toilet Spray is made of a top secret blend of essential oils and other natural ingredients that—when sprayed into the toilet bowl—create a barrier on the surface of the water that keeps stink in its porcelain prison and out of your sensitive nostrils.
The video's star delivers every line with British flare while sitting on—you guessed it—a toilet. Bethany Woodruff, who is actually from Scotland, and currently a BYU student, endured two leg-numbing days on the throne while shooting in six different locations, from sitting in actual cow crap, to freezing in an 8000-ft elevation mountain meadow at 5 o'clock in the morning. "I usually like to have a book or magazine with me when I go," Bethany said, "but a teleprompter with a hilarious script functions quite nicely, too."
Poo~Pourri owner and creator, Suzy Batiz, says her husband and two sons were the inspiration behind the product. *Raise your hand if you've ever had to share a bathroom with a man before*
"It came down to either the stench goes or I go," Suzy quipped, "And in the end, I felt leaving my husband and children was an irresponsible decision." With her background in essential oils, Batiz devoted about a year developing and testing the perfect formula that actually stops stench in its tracks. "My husband was the perfect guinea-pig," she admitted.
The effectiveness of the product is what enticed the Harmon brothers and Ackerman to work on the campaign. "Ever since I got Poo~Pourri I can now leave the bathroom door open to have a conversation with my wife, while I get my business done, and I don't have to worry about killing her." said Jeffrey Harmon, who is leading the marketing campaign. "This product has really given our marriage extra quality time."
"My poop is only one of a handful of people's that can be smelled from space," joked Ackerman, writer and director of the video. "So when it worked for me, I knew we had a winner."
Bathroom odors are now a thing of the past for those who've discovered Poo~Pourri. Since its introduction in 2007, Poo~Pourri has sold over 4 million bottles and received a 4.8 out of 5 star rating on Amazon! The company is so confident in its effectiveness; it offers an "Unconditional, Stink-Free Guarantee."