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Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1412797 Evan Carmichael
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1557572 Brian Tracy
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 714999 TED Archive
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 292675 ThoughtCatalyst
What is the Best Marketing Strategy of All Time?
 
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Bizversity is the Technology and Media spin-off of the highly successful business education company, Business Blueprint. At Bizversity our mission is to grow the people that move the world forward. Because business people change things. They learn, they create, they build, they disrupt. And when they do, they influence the people around them and the world becomes a better place. So if you are an entrepreneur, business leader, manager, executive or startup, go to our website and claim your free account today: https://bizversity.com/YTWC8 In terms of our product, quite simply, we've built the world's best business training and we have made it simple and easy for you to access. Often described as the 'Netflix for Business', Bizversity gives you direct access to over 1,000+ TV-Quality videos, which have been produced by over 250+ leading business experts from around the globe. Plus, because Bizversity is an App that works on all smartphones, tablets and TVs, our entire content library is available to you on-demand, anywhere, anytime. For a full list of benefits and to claim your free account, go to: https://bizversity.com/YTWC8 Should you require any further support, or to discuss content, media, partnership or enterprise opportunities, email: help[at]bizversity.com. So don't delay, click on the link below and start your journey today: https://bizversity.com/YTWC8 Also, subscribe to our YouTube Channel now and be the first to know about new content and exclusive offers: https://bizversity.com/ytSubscribe And finally connect with us on Social Media and let Bizversity help you grow your business: Facebook ▶ https://www.facebook.com/BizversityApp Twitter ▶ https://twitter.com/bizversity Instagram ▶ https://www.instagram.com/bizversity Linkedin ▶ https://www.linkedin.com/school/7794973/ Flickr ▶ https://www.flickr.com/photos/bizversity
Views: 91620 Business Blueprint
What is Marketing & Brand Strategy?
 
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Hybrid Customer & Marketing Strategy With Jared Foster http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
Views: 312747 Jared Foster
There is No Luck. Only Good Marketing. | Franz Schrepf | TEDxAUCollege
 
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How can I be successful too? It is a frequently asked question when people are confronted with the success of others. Franz Schrepf challenges us to look at our lives from a different angle and uses the basic principles of marketing to convince us that success is not just a matter of luck. By changing the way we present and promote ourselves we can gain agency and happiness. Franz Schrepf is a student at the University of Amsterdam, focussing on economics and business. He was invited to speak at TEDxAUCollege because of the inspiring way in which he uses the key principles of marketing theory to analyze and change our daily lives. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 125269 TEDx Talks
95% of You Will Ignore This 2018 Marketing Strategy | Business Squared Keynote in Australia
 
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This is the greatest marketing strategy for 2018 that I can give any of you... Focus heavily on being successful with social media marketing specifically with Instagram and Facebook. If you don't, your chances of success will be much slimmer than anyone that does. Really happy that I got to give this keynote at Business Squared in Brisbane, Australia! Let me know in the comments below what you thought was the most insight part! ;) Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 721658 GaryVee
Why a brand DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne
 
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Do you want to strengthen your company brand? Brand DNA might be the answer. Vincent Perriard shows us the importance of a brand DNA. Listen to his tips for marketers to enhance the brand strategy of any kind of business. Vincent Perriard spoke at TEDxEcoleHôtelièreLausanne ; EHL October 2016 www.ehl.edu Vincent Perriard is the Co-Founder and Member of the board of HYT and has occupied key marketing and management positions in the watch industry. Vincent also founded a company several years ago that specializes in brand strategy…Following these years of experience there is no one better to discuss with us the origins of a brand strategy. He will demonstrate the importance of a Brands DNA within its branding strategy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 15342 TEDx Talks
Why Brand Strategy Matters
 
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Brand strategy helps the client to clarify who they are and what they stand for, so a clear brief can be generated for the creative team to work on. That way the designer's work can be judged according to the strategy rather based on "I like / don't like this". If you don't know what you're aiming for, how can you know if you've achieved good design work? - Flux is proudly sponsored by Webflow, start a new account with an awesome discount: http://bit.ly/FluxWebflowDiscount - Gear & Book Recommendations: http://bit.ly/2ohFOuj - Freelancing? Send awesome proposals with: http://www.goprospero.com - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ - Join the Flux community on Patreon: https://www.patreon.com/flux_ransegall - Work Hard & Be Nice Poster: https://society6.com/ransegall
Views: 1934 Flux
Prof G Micro Class: Brand Strategy
 
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Forget about traditional advertising. Here's where you should be investing. Episode 164
Views: 362373 L2inc
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
 
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http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 128079 Graeme Newell
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 111910 Brian G Johnson TV
What is Brand strategy?  Types of Brand & Marketing Strategies
 
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5 Step Brand Development Strategy Brand development is the process of creating and strengthening your professional services brand. Developing a stronger brand is most important task. Brand strength = Your reputation X Your visibility Strategies to be followed for the Brand Development 1. Consider your overall business strategy A strong, well differentiated brand will make growing your firm much easier. Be clear about your goals.Your brand will help you to achieve that. 2. Identify your target clients Firms with high growth and profit are focused on having clearly defined target clients. The narrower the focus, the faster the growth. 3. Develop your name, logo and tagline A new firm name, a new logo and tagline may support your brand positioning. Remember, your name, logo and tagline are not your brand. They are ways to communicate your brand. 4. Develop your content marketing strategy Content marketing increases both visibility and reputation of brand. It is the perfect way to make brand relevant to target audiences. 5. Develop your website Website is most important brand development tool. Here all your audiences turn to learn what you do and how you do it.
Views: 8579 Weekly Marketing Tips
Branding Strategy Example: 6 Step Guide to Build Your Brand (from scratch)
 
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Looking for branding strategy examples, or branding strategy in marketing? In this video, I take you through a branding strategy example and how you can apply this branding strategy marketing process to your business. Whether you just have a business idea, run a shopify dropshipping store, have an established eCommerce brand, or even run a brick & mortar store - this video is packed full of value for you. Branding strategy in marketing starts by researching your target audience and key competitors. The branding strategy marketing process must start here so that you get a good feel for the market. Who are your target customers and what drives their behaviour? Step #2 of this branding strategy example is to define your focus and personality. Here I take you through a few exercises that will assist to shape what your brand is. The third step is to choose a name for your business! While it might seem obvious, the branding strategy marketing process has this put at number 3 for a good reason. Up next is crucial to branding strategy in marketing, which is to select your fonts and colours. I take you through what to consider when selecting these - the key thing here is to plan ahead and avoid confusion! Step 5 is write a slogan. Keep it short and catchy. Nuff said. In any good branding strategy examples, the logo is one of your last steps! Once you know who your business is, it’s time to nail the final step of your branding strategy marketing process - presentation. _________________________________________________________________ THANK YOU FOR WATCHING! PLEASE SUBSCRIBE, WE ARE ALMOST AT 100! https://www.youtube.com/channel/UC1ERZAaJL-i8t5wNoEAqQvA BRAND PLANNING GUIDE DOCUMENT: https://docs.google.com/document/d/10B4WBRznnlggaBxJfWUqFyVuGY152Mjl81nPaTaIYnE/edit?usp=sharing Cheers mate!
Views: 404 Tapps TV
The greatest TED Talk ever sold - Morgan Spurlock
 
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Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 3948042 TED-Ed
Philip Kotler: Marketing Strategy
 
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Views: 711261 London Business Forum
Running A Brand Strategy Session
 
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Excited to take on a branding project for a super cool startup. Books mentioned: Designing Brand Identity - http://amzn.to/1TEs1Wy The Brand Gap - http://amzn.to/1ZWeQVa - Music by: Buena Vista Social Club - Dos Gardenias [MORiLLO Remix] https://soundcloud.com/morillomusic/buena-vista-social-club-dos-gardenias-morillo-remix-free-dl - Twitter: http://twitter.com/ransegall Instagram: https://www.instagram.com/ransegall/ Snapchat: ransegsll (yes, with a spelling mistake) Facebook: https://www.facebook.com/ran.segall - Intro Sound Design: Amit Segall http://www.amitsegall.com - Vlogging camera - Canon G7x: http://amzn.to/22dnCQt - Work Hard & Be Nice Poster: https://society6.com/ransegall - Get new videos weekly to your inbox: http://www.fluxvlog.com
Views: 4083 Flux
How to develop an effective marketing strategy
 
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Marketing is a vital organ in your business body. One never really knows everything about marketing as it keeps evolving. Just like any other skill sets, you always need to update your ‘marketing’ version. Paul Robinson (http://www.paulrobinson.in) is a popular and renowned Marketing expert, who has consulted, coached and trained marketing departments across various industries. He has helped many organizations to create the marketing plan, which is has a higher success rate. In this video, he explains in a precise manner as to how you can create a marketing strategy for your business. For more details visit http://crashcoursemba.com Business Insights is a series created by Paul Robinson; the ideas shared are from his experience as a motivational speaker, coach, consultant and an author Recommended books: ‘Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers’ by Geoffrey A Moore https://goo.gl/qUjwuQ ‘The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies’ by Chet Holmes https://goo.gl/Q6CNMG ‘Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide’ by John Jantsch https://goo.gl/jTkEvt ‘The 22 Immutable Laws Of Marketing’ by Al Ries & Jack Trout https://goo.gl/rw5Xew ‘Positioning: The Battle for Your Mind’ by Al Ries & Jack Trout https://goo.gl/9grxZV
Views: 3764 Positive Revolution
Top 30 Clever Marketing Ideas
 
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This is a list of the cleverest and most creative guerilla marketing like our facebook page for more fun: https://www.facebook.com/fails.planet/ Beach Bum - Happy Rock by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100347 Artist: http://incompetech.com/
Views: 1822042 Scoop
What is a good Branding SEO strategy?
 
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Get the best possible SEO services for your website at: https://www.Finish1stSEO.com
Views: 808 Finish 1st SEO
Marketing Minute #010 “Storytelling: YOUR Brand Story" (Brand Strategy) #MarketingMinute
 
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Why is storytelling so important in marketing? At some level or another, we all want to connect, and stories offer a number of ways that you can connect your brand with your current and potential customers. The stories behind your brands or your products or even your marketing campaigns provide the basis by which people can understand not only your purpose, but the origin of your purpose... in essence, why your brand exists. This means that your brand story is a crucial part of the development of your brand persona. It can bring your brand to life, communicating an ongoing journey that each of your customers can join. Your brand story is a means by which we can connect with you. It’s the human element of what otherwise might be considered only an institutional entity. Because it’s so important, your brand story should tell the journey of how your brand is traveling from where it once was, to the place where it can connect with your customers. So when you communicate your brand story, create space for your customers to join you on your journey. **Subscribe to my channel to make sure that you don't miss the future episodes of Monday's Marketing Minute.
Views: 37376 Anthony Miyazaki
4 Step Content Marketing Strategy Presentation
 
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http://www.authoritycontent.com/ Content creation is the name of the game today when it comes to online marketing. You need to have that great content to promote your business. It should not be pitchy, but focus more on how you can help your target client or customer. Watch serial entrepreneur David Jenyns as he explains how to create the best content. Are you ready to take your marketing to the next level? The Authority Content is what you need. Visit http://www.authoritycontent.com/.
Views: 12683 Melbourne SEO Services
Brand Strategy: 4 Tips for Naming your Startup
 
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Brand strategy is one of my favourite topics. Today I share my 4 tips for finding the perfect name for your startup. This is the first step of creating a brand. I talk about brand names like Twitter, Instagram, Facebook, AirBnB and more. As bonus, let's have a look at Apple. Steve Jobs loves apples, so he decided to call his company Apple. Initially nobody wanted to work with him, because they could not get their head around why a computer is compared with an apple. And now look at the success! Millions of people type on apples every single day! Because of Steve Jobs the dictionary need to be updated. That's why we call him visionary! Apple is no longer a healthy fruit, it's sophisticated hardware for anyone who can afford it. You know what they say, one apple a day keeps the doctor away! So make sure you get your apple!
Views: 1401 Abbie Ping!
Product Strategy - How to make products your customers will like
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ ConeiroGames: "What do you need to make products that your target audience would like?"
Views: 12077 Evan Carmichael
Build A Digital Strategy in 5 Steps
 
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Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
What is "BRAND STRATEGY"?
 
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Download this video: https://changeactivation.com/what-is-brand-strategy/
Views: 91210 Gavin Wedell
How To Create A Digital Marketing Strategy In The Modern Landscape
 
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What to learn how to create a digital marketing strategy today? Well, it is different than it was years ago. https://ignitevisibility.com/internet-marketing/ Here are two great resources https://ignitevisibility.com/start-digital-marketing-strategy/ https://ignitevisibility.com/45-things-digital-marketing-agency/ In the modern landscape when considering how to create a digital marketing strategy, you need to think about all the touch points of the consumer. In this video, John Lincoln walks you through these touch points. In your digital marketing strategy, you might want to incorporate Facebook, LinkedIn, YouTube, AdWords, Yelp, it all depends on your business. When you look at Google analytics, you can get a pretty good idea of your customer journey. At Ignite Visibility, we have a customer journey mapping service. You can learn more about it here https://www.youtube.com/watch?v=tGZryr0P5gA The customer journey is critical to understand when creating a digital marketing strategy. Watch video on how to create a digital marketing strategy now.
Views: 45569 IgniteVisibility
Marketing Strategy Case Studies: The Starbucks Experience
 
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http://www.tvchoice.uk.com - 27 mins, 2015 Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it’s “their Starbucks”. GOOD CITIZEN? CEO Howard Schultz talks about creating “a philosophically different business” but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans. TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 49791 TVChoiceFilms
Karen Tiber Leland: "The Brand Mapping Strategy" | Talks at Google
 
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Karen Tiber Leland is the Founder and President of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business and team brands. Karen is the best-selling author of eight books, which have sold over 350,000 copies and been translated into ten languages. The Brand Mapping Strategy: Design, Build and Accelerate Your Brand (Entrepreneur Press, June 2016) helps entrepreneurs, business owners, CEOs and executives create a brand (business or personal) by design instead of default, gain greater influence in their industries and companies and become thought/industry leaders in their field. Get the book here: https://goo.gl/JqNrpd
Views: 2477 Talks at Google
Why a strong brand is important to your marketing strategy
 
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In this video we discuss why a strong brand is important to yoru marketing strategy. For the full article, please visi: http://www.purelybranded.com/insights/why-a-good-brand-is-important-to-your-marketing-strategy/
Views: 4524 Purely Branded
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Creating A Good Visual Branding Strategy
 
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Look Good/Feel Good: Creating a good visual branding strategy!
Views: 6 Company 119
Brand Strategy
 
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Basics of Brand Strategy
Views: 11622 ibranz
B2B Branding Strategy
 
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It's hard to find questions that are any simpler: Who are you? Why does your company exist? What makes you different from the competition? And yet, those are some of the hardest questions a business can answer. For good reason, too. They strike at the heart of a business, its core values and core purpose. And its very existence in a competitive market. Godfrey believes the answers to those questions should drive your marketing communications strategy and resonate through every tactic. www.godfrey.com
Views: 57981 GodfreyB2B
eCommerce Marketing Strategies - 12 Killer Tips
 
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Watch this video to discover 12 killer eCommerce marketing strategies and tips: https://www.marketing360.com/ecommerce-marketing/ Tips covered in video: Tip #1 - Use a good cart. Shopify, WooCommerce, BigCommerce Tip #2 - Optimize your product pages both with regards to SEO and Design, product title, description, images, trust badges, reviews, video Tip #3 - Schema markup for google rich cards (schema markup testing tool) Tip #4 - Optimize your product feed via Google Merchant center Tip #5 - Run Google shopping ads Tip #6 - Run dynamic retargeting campaigns across Google display and YouTube. As well as retargeting ads across FB and Instagram Tip #7 - Run FB and Instagram ads and retargeting on those channels as well. Target a very tight demographic of people that fit your brand. Tip #8 - Invest in social media management, build an organic following. Tip #9 - Automate email marketing (holiday, birthdays) and send end of month promotions. Tip #10 - SMS VIP deals Tip #11 - Use a CRM and hire a sales and support person. Follow up call customers. Ask for reviews, sales packages, learn about their needs, ask for referrals, ask to share on social. Kill customer service Tip #12 - create a customer care package. Nice branding. Use to get amazon buyers to buy from your site next time. Include coupon. #ecommercemarketing #ecommercemarketingstrategies #ecommercemarketingtips --- Presented by: JB Kellogg JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire. JB Kellogg on LinkedIn: https://www.linkedin.com/in/jb-kellogg-8567a029/ --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 309711 Marketing 360
Emotional Branding Strategy: Using Edgy Humor to Position a Brand
 
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Negative Emotional Branding Strategy It's a harsh world that we live in, and all the public wants is to have some respite from the constant torrent of negativity that is thrown at them in TV promotion day-in and day-out...right? Wrong. When it comes time to position a brand for success, the best emotional branding strategy is almost always to crank up the negativity to 11. But how do we do this without alienating our audience with our marketing brand strategy? We use humor in advertising to disguise it. Feel-Good Marketing Brand Strategy Let's take it back a second. Not all marketing brand strategy needs to position a brand around negativity and use humor in advertising to make it palatable to the viewer. There are plenty of brands out there whose brand strategy marketing revolves completely around making the viewer feel good about humanity and themselves. Often times feel-good brands like pharmaceutical companies will apply this marketing brand strategy to make their customers feel good about themselves, but this approach isn't always the best bet. Position a Brand Around Negativity When you position a brand around negativity, you are thrusting your brand into some of the meanest, nastiest emotions that humans feel. Obviously, this isn't a good thing on its own. The trick for this emotional branding strategy is to position a brand with negativity, but soften the bite of the negativity with humor in advertising. By implementing humor in advertising in your marketing brand strategy, you can make normally unacceptable and downright awful emotions totally fine as long as you wrap it in the warm glow of humor. This is how you can position a brand with negativity using humor in advertising. Guilty-Pleasure Brand Strategy Development As is the case with any emotional branding strategy and any marketing brand strategy, when you position a brand you must do so with the customer in mind. When engaging in brand strategy development, your marketing brand strategy needs to be focused on what your customer wants to feel about themselves and the world around them. We have found that a lot of the time, the average person feels all sorts of nasty, shameful emotions. It's the job of creative copy writers to reaffirm those feelings and make them ok -- and this is accomplished when you use humor in advertising with negative brand strategy development. This brand strategy development used to position a brand for negativity inevitably leads to brand strategy marketing that uses humor in advertising to deliver the message. Guilty-Pleasure Brand Strategy Marketing When you position a brand, remember that in the end the best promo videos are the ones that really incorporate emotional branding strategy that connects with the customer on a deep, emotional level. A great way to accomplish this goal in brand strategy marketing is to identify as part of your marketing brand strategy what it is that really infuriates your customers. Take this emotion and then use it to position a brand with that in mind. Go ahead and be nasty and mean about it, but always make sure you come back to using that humor in advertising to take the mean edge off the negativity. Humor in Advertising to Reaffirm our Guilty-Pleasures One of the greatest secret pleasures we all enjoy is to be nastily negative about various things in our lives. When engaging in brand strategy development, adopt a marketing brand strategy that incorporates all the negative, vicious emotions that the customer feels about their pet-peeves, and then show that you too hate those things. Here, however, you have to follow through on the emotional branding strategy and throw some humor in advertising in to soften the blow. Nobody likes to be faced with the true negativity of their dark-side, so always use the brand strategy marketing decision to utilize humor in advertising. • When adopting any emotional branding strategy, or any marketing brand strategy at all for that matter, it is important to first examine the feelings, aspirations, and emotions of your customers. Use this as a basis upon which to position a brand for effective brand strategy marketing • When positioning a brand using the marketing brand strategy around negative emotions, always make sure you soften the bite with humor in advertising.
Views: 5383 Graeme Newell
What is Marketing & Brand Strategy ? : Digital Marketing Trends
 
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What is branding? As creators, we want to think it’s about us, our brilliant talent, our skills we’ve perfected over the years — all these magical things: color, space, shape, tension, harmony, typography, beauty, simplicity. Then why do certain brands become great brands? Brands that: • connect, • resonate • and spread like wildfire... Social Media Branding Strategies Every Business Should Follow 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation. Build your own brand using these strategies 1. Choose The Right Networks It’s very tempting to jump on all social media platform but every social media channel is not the right one for you. Your job is to find the channel that align with your brand’s image. If you are a B2B business then channel like Tumblr is not for you. Tumblr’s primary demographic is teens and people in their early twenties. A better option would be LinkedIn since it’s a B2B network that attracts business owners. 2. Don’t Overlook Visual Branding If each of your profiles looks like they’re owned by a different company, it creates a disconnect for your users. You want your branding to be consistent across all channels. This will help people immediately recognize your company Choose a color palette Use the same logo/avatar Filter carefully Create templates 3. Provide valuable and shareable content Every single piece of content you share should support your brand image. Figure out which content is most likely to gain visibility on your social networks. Don’t be afraid to use visual content. Articles with images receive 94 percent more views. 4. Connect With Influencers A good way to achieve faster results and amplify your social media branding efforts is to build relationships with influencers. Influencer marketing allows you to piggyback off the audience that established people in your industry have already built tag : - branding strategies marketing, digital marketing strategy branding and marketing strategy marketing communication strategy premium brand marketing strategy brand development strategy brand building strategy corporate branding strategy branding a product branding your business branding strategies in marketing How to Develop Your Brand Strategy 5 Effective Brand Building Strategies to Attract Customers business - The Basics of Branding Digital Marketing Strategy
Views: 3531 Weekly Marketing Tips
How LinkedIn Is Humanizing The B2B Brand Marketing Strategy - Rebrandly
 
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LinkedIn are rethinking how they handle B2B marketing to focus on building a more human brand presence. Learn how LinkedIn has leveraged “unaided awareness” and why they recommend that other companies start tracking it right away. Check out more here: https://Rebrandly.Fun/Meetup Customers and consumers want to have conversations with other people and not faceless businesses, at the end of the day. It’s important now more than ever for companies to humanize their B2B marketing strategies! Speaker: Keith Browning, Senior Global Marketing Manager With over 10 years’ experience in SMB & blue chip companies alike, Keith currently leads Brand Marketing globally for LinkedIn’s Sales and Marketing Solutions. Keith has created stand-out marketing campaigns for well-known brands in tech, travel and hospitality sectors. Online Marketing Dublin 🚀 is the first meetup in Ireland fully dedicated to digital marketing tools and techniques. We created this group with one goal in mind: to bring together the digital marketing community in Dublin to learn, network and grow alongside experts in a variety of fields including Online Marketing, SEO, Analytics, Brands, Growth Hacking, Content Marketing, Inbound, Social Media. SUBSCRIBE for more from Rebrandly: https://Rebrandly.Video/Subscribe ********************************************************************* Follow Rebrandly on Social Media: TWITTER: https://Rebrandly.Video/Twitter FACEBOOK: https://Rebrandly.Video/Facebook INSTAGRAM: https://Rebrandly.Video/Instagram Rebrandly: Your brand on your links 🔗 Rebrandly is the easiest way to create and share branded short links using a custom domain name! Check us out: http://rebrandly.com
How Good Is Your Brand Strategy?
 
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Butch Stearns and Stephen breakdown their takeaways from Larry Gulko and his great insight he gave into how the mind of a CEO must act. CEOs know staying informed is critical for success but most do not have the time to research what is working in the ever changing global marketplace. CEO Corner brings CEOs from varying business sectors on screen to talk about their business. Watch live every First and Third Thursday of the month at 11 am EST on The Pulse Network. Continue the Conversations on our Social Channels: http://twitter.com/#!/tpnbusiness https://www.facebook.com/TPNBusiness
Views: 89 TPNBusiness
Marketing Without Advertising | Manu Kumar Jain | TEDxIIFTDelhi
 
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Is Advertising necessary to build a brand? Hear it from Xiaomi India Head, Mr. Manu Kumar Jain. Manu Kumar Jain is the Country Manager and India Head for Xiaomi, which holds the Guinness Record for the “most number of products sold on a single online platform in 24 hours”. He has been responsible for putting the Chinese company in India’s top five-selling smartphone brands, in record time. He features prominently among Fortune India’s 40 under 40 (2015 & 2016) and Business Today’s India’s top executives under 40 (2015). Jain also features among GQ’s 50 most influential young Indians (2015) and Economic Times’s 40 under 40 (2016). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 283004 TEDx Talks
Instagram Marketing 2018 - How To Create A Content Strategy Plan
 
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In this video you'll learn how to create a content strategy plan. This is a MUST for any social media account. This allows you to strategically plan your marketing schedule for the upcoming weeks to months. To download the content strategy plan - click the link below! https://www.stellationmedia.com/instagram-free-training Check out my agencies Instagram Growth Service! http://stellationmedia.com/instagram-growth
Views: 7942 Derek Allegrini
Why a Good Brand is Important to Your Marketing Strategy
 
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Why a Good Brand is Important to Your Marketing Strategy https://youtu.be/bUPvhXUgs74 Mitch Carson - Direct Marketing Advice and Consulting Experienced Direct Marketing speaker and seminar promoter who has been on the platform throughout the U.S., Canada, Australia, United Arab Emirates and New Zealand. Call Now: 818-676-9425. Responsible for placing over 1,000,000+ buying units in conference halls in multiple niches and categories. Turned unprofitable categories and seminar companies into cash-positive operations. Produced several short-form infomercials that have aired on Home Shopping Network (HSN), QVC and international markets grossing over 8 figures in sales over the airways and through retail channels. Mitch Carson - Direct Marketing Advice and Consulting Experienced Direct Marketing speaker and seminar promoter who has been on the platform throughout the U.S., Canada, Australia, United Arab Emirates and New Zealand. Call Now: 818-676-9425. Responsible for placing over 1,000,000+ buying units in conference halls in multiple niches and categories. Turned unprofitable categories and seminar companies into cash-positive operations. Produced several short-form infomercials that have aired on Home Shopping Network (HSN), QVC and international markets grossing over 8 figures in sales over the airways and through retail channels. https://www.linkedin.com/in/mitch-carson-05bb1217/ http://facebook.com/MitchCarsonMarketing http://youtube.com/user/mitchcarsonmarketing http://twitter.com/mitchellcarson https://pinterest.com/mitchcarson/
Views: 8 Mitch Carson
Go-to-market strategy examples
 
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We’ll give you three examples to best build a go-to-market strategy that will help you make money and drive long-term growth. Get a free trial of our new sales and marketing planning software at: http://register.funnelplan.com/ -------------- The right strategy doesn't depend on your product, but your buyers. Let's take a look at the companies, their buyers, and their strategy. At the end I'll give you a model for working this out for yourself. Desktop Computers For my first example, let's take a company that wants to own the desktop computing market. Firstly, come up with something that's truly amazing and different, clever, unique. Take that to as broad a market as you possibly can, and this is what the company I'm about to talk about did. Take it to as broad a market as you possibly can. Find out from that early market experience what group of buyers are likely to be a good market for you to focus on in the future. Start very broadly, selling very widely. Find the pattern and then find a niche that you think might be worth dominating, and then completely change the strategy and focus just on that. Leader in an enterprise software category For my second go to market strategy example, I'm going to pick an established player in an established market. Very different story. This established player in an established market had done such a good job of riding the enterprise applications market, that they were near dominant in that space. That's good news, but it's also bad news. The bad news is that pretty much all of the market, the enterprise market, had already bought either from this company, or from one of their competitors. Whilst they enjoyed the lion's share of the market, the market was pretty much drying up. Everybody had bought a product like this from either them or from their competitor. Challenger in enterprise software For my third go to market strategy example, again I'll stick to a mature market, but this time the company's not the gorilla. In fact, they're probably fourth on a good day. Maybe less, maybe fifth or sixth in the market. It's a big market, and they've done well, they've profited, and they've used those profits to continue to invest in sales and marketing as well as R&D. The problem is that as the market started to decline, their fortunes declined. They'll continue to invest, but they're investing in order to grow their share in a market that was pretty much consolidating. Now we're losing money hand over fist. What's the right strategy then? Read the full version here: https://align.me/b2b-marketing-blog/go-to-market-strategy-examples/ Get more B2B sales and marketing insights at: https://align.me/b2b-marketing-blog Find out more about what align.me does here: https://align.me/
Views: 32567 align.me
The Best Social Media Marketing Strategy for 2017
 
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Here's the best social media marketing strategy for 2017. Go to http://selfmadesuccess.com for video notes, related content, tips, and helpful resources mentioned. Let's Connect! Twitter - https://twitter.com/MrJustinBryant Google+ - https://plus.google.com/+JustinBryantentrepreneur In this video, you will learn about the best social media marketing strategy for 2017. It will help your personal or business brand build a quality following with thousands of loyal people engaging with your content. Enjoy the video and let me know what you think in the comments below! https://www.facebook.com/mrjustinbryant
Views: 60212 Justin Bryant
YouTube Strategy for 2018 — 3 Tips
 
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3 tips on creating a YouTube Strategy and how to make a YouTube plan for 2018. ***** To learn more about the holiday "Grow with Video Live" special click here: http://GrowWithVideo.live What is Grow with Video? Grow with Video is an advanced live online strategy session happening Friday December 29th, at 10AM PST (replay will be available). And for a limited time you can get over 80% registration plus an exclusive holiday bonus package! Learn more here: http://GrowWithVideo.live FACEBOOK PAGE — I do weekly Facebook Live Streams on this page. http://fb.com/seanthinks QUESTION — Have a question about Online Video, Video Production, Tech, Marketing, or Anything Else? Post in comments section of this video! Subscribe to THiNK Media TV Here: https://www.youtube.com/THiNKmediaTV Sean Cannell on Social Media: http://seancannell.com https://twitter.com/seancannell https://instagram.com/seancannell https://www.snapchat.com/add/seancannell https://www.facebook.com/seanthinks ---------Cameras and Gear Used To Shoot This Video ------- 1. Canon EOS 80D Digital SLR Kit http://amzn.to/2zzikL2 This VIDEO was EDITED with Adobe Premiere on a PC. http://bit.ly/PremiereProTrial DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support! About This Video: In this video Sean Cannell from Think Media shares tips for on creating a YouTube Strategy for 2018 and youtube strategy marketing. If you want to create a youtube strategy for businesses or for building your personal brand, check out these tips. Creating a Youtube success strategy and game plan will help you go further faster in 2018. Grow with Video is a live training that will also be recorded. It will help with youtube goal setting and how to make a youtube plan. Go to http://GrowWithVideo.live.
Views: 37096 Think Media
Instagram Marketing Tips For 2019: 5 Advanced Strategies to Grow Your Instagram Quickly
 
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Want to do better Instagram marketing? Check out this video where I dive into 5 advanced tips for doing betting marketing on Instagram. Some of these tips are a little advanced, but all these tips can help you grow your instagram account quickly. I've used these tactics to grow from 0 instagram followers to just over 35,000 in only 1 year. I hope they can help you be awesome at Instagram marketing. Subscribe to my channel to be notified when new videos drop https://www.youtube.com/subscription_center?add_user=chriskubby Chris 'Kubby' Kubbernus builds businesses with heart. Follow his journey. Find Kubby here: Website: http://www.chriskubbernus.com Twitter: http://www.twitter.com/chriskubby Facebook: http://www.facebook.com/chriskubby Instagram: http://www.instagram.com/chriskubby Periscope: http://periscope.tv/@chriskubby Snapchat: http://snapchat.com/add/chriskubby LinkedIn: https://www.linkedin.com/in/kubby
Views: 516795 Chris 'Kubby' Kubbernus
Brand Strategy Examples: GILLETTE VS DOLLAR SHAVE CLUB
 
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Are you interested in 2 very exciting brand strategy examples? I bet you are! In this video, we’re going to compare 2 of the biggest razor brand the 21st century has seen and the reason why they went from zero to at least $1 Billion (!) very quick. To give you a brief summary of this video: First of all, we need to figure out what a branding strategy is. This will be the foundation of this video because only if we are talking about the same thing here, you can understand the specialty of these 2 branding strategies. To give you just a small insight into the first company we are going to talk about: The dollar shave club. This brand literally went from zero to hero so fast, I can’t even tell you how unique that is. Now, if you want to know how they used viral marketing strategies to become one of the fastest growing companies of 2017& 2018, make sure to watch this video. The other brand we are going to talk about is Gillette. We all know Gillette since it is the world’s leading razor (blade) company. I am a huge fan of Gillette myself because they produce amazing products with a good branding strategy in place, but it for sure is a whole different story compared to the dollar shave club. If you want to know the main differences between these brand strategy examples and what you can learn from those 2 companies, make sure to watch this video until the end! For more videos on brand building strategies, make sure to subscribe to my channel! Other videos you might like: Personal branding 101 – the easy way to build a personal brand for your business fast: https://youtu.be/dQpoTEYopjc 3 marketing campaign ideas you can copy and paste for your brand: https://youtu.be/M053Amuis9U
Views: 16 Marvin Weiss
Quality vs. Quantity: Creating a Content Strategy in 2019 | Melbourne Australia, 2018 Keynote
 
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When you’re debating quality vs quantity, the answer is always both. But that being said... It’s super important that you go about building your audience with the right intent. For example, so many people are using tactics like “follow / unfollow”, or using bots to grow an Instagram account with no meaningful connection. That kind of short term behavior will always fail. What are your opinions on the quality vs quantity debate? — If you haven't joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I'm doing, updates regarding my keynotes/conferences, and more ;) You can join here: https://garyvee.com/JoinFIL Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Get my newest shoe here: https://garyvee.com/GaryVee003 — Follow my journey as an #entrepreneur here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations. In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water. Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber. Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook. Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Facebook Watch: http://facebook.com/garyvee LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 94388 GaryVee
How to Translate Strategy to Design
 
33:54
Chris Do and Jose Caballer share how they translate strategy into visual design. Learn how to scaffold towards a solution with your client. Learn the framework (or process) Chris uses to translate your, and your clients ideas into a strategy that makes it easy to write copy, create adds, logos, choose colors, designs, etc. that are aligned with your, and your clients shared goals. Chris reminds us that there is no original work, everything is a copy or modification of another idea. Everyone uses references to inspire their designs, stand on the shoulders of giants. They each share examples of their process and links to more examples are below. A can't miss episode! Tell us what you think in the comments. Annotations -- 03:08 Ask Who Am I Designing It For? 05:02 What's the goal of this project? Create a list. 07:23 The 3 basic methods of strategy. 07:53 Commit to words to remove the ether and make tangible goals. 09:16 Q: How do you create your strategy on paper (for your client)? 10:50 Translate visual words into moodboards /stylescapes. 13:11 The best way is to take gradual collaborative steps toward design. 15:00 Conceptualize the voice 16:14 Designers should look at other work so that their own looks unique. 16:40 There is no such thing as original work. 17:42 I use the collective designs as a support to infuse my voice into design. 20:59 Contextualize brand voice while considering both customer and client values. 23:50 The strategy building framework 26:27 How much do you ask clients to collaborate, and how much do you let meetings flow. 30:10 Color Theory to match with your brand attributes. Links Discussed in This Episode: Color Theory - Brand Attribute Matching: http://changingminds.org/disciplines/communication/color_effect.htm Free Strategy Videos: Alignment: http://youtu.be/uOeIG_WDesw Defining the Brand Pt1: http://youtu.be/e916gMCWVKI Everything is a Remix: https://vimeo.com/14912890 HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Mastermind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Connect with us online: http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools
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