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Percolator footage; Maxwell House coffee "tastes as good as it smells every time."
Reupload of a previously uploaded film with improved video & sound.
Public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).
Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. Introduced in 1892, Joel Cheek named his new coffee blend "Maxwell House" in honor of the Maxwell House Hotel in Nashville, Tennessee. For many years until the late 1980s it was the largest-selling coffee in the United States. The company's slogan is "Good to the last drop," which is often incorporated into their logo and is printed on their labels...
In 1884, Joel Cheek moved to Nashville and met Roger Nolley Smith, a British coffee broker who could reportedly tell the origin of a coffee simply by smelling the green beans. Over the next few years the two worked on finding the perfect blend and in 1892 Cheek approached the food buyer for the Maxwell House hotel and gave him twenty pounds of his special blend for free. After a few days the coffee was gone and the hotel returned to its usual brand. After hearing of complaints from patrons, and who liked Cheeks coffee better, the hotel bought Cheeks blend exclusively. Inspired by his success Cheek quit his job and formed a wholesale grocery distributor with partner John Neal, The Nashville Coffee and Manufacturing Company, specializing in coffee with Maxwell House Coffee, as it came to be known, as the central brand. Later the Nashville Coffee and Manufacturing Company was renamed the Cheek-Neal Coffee Company. Over the next several years the Maxwell House Coffee brand became a well respected name that set it apart from the competition.
"Good to the last drop"
In 1917, Cheek-Neal began using a "Good to the last drop" slogan to advertise their Maxwell House Coffee. For several years, the ads made no mention of Theodore Roosevelt as the phrase's originator. By the 1930s, however, the company was running advertisements that claimed that the former President had taken a sip of Maxwell House Coffee on a visit to Andrew Jackson's estate, The Hermitage, near Nashville on October 21, 1907 and, when served coffee, he proclaimed it to be "good to the last drop." During this time, Coca-Cola also used the slogan "Good to the last drop". Later, Maxwell House distanced itself from its original claim that the slogan was written by Clifford Spiller, former president of General Foods Corporation, and did not come from a Roosevelt remark overheard by Cheek-Neal. The phrase remains a registered trademark of the product and appears on its logo.
The veracity of the Roosevelt connection to the phrase has never been historically established. In the local press coverage of Roosevelt's October 21st visit, a story concerning Roosevelt and the cup of coffee he drank features a quote which does not resemble the slogan. The Maxwell House Company claimed in its own advertising that the Roosevelt story was true; in 2009, Maxwell House ran a commercial with Roosevelt repriser Joe Wiegand, who tells the "Last Drop" story.
Expansion of the product line
In 1942 General Foods Corporation, the successor to the Postum Company, began supplying instant coffee to the U.S. armed forces. Beginning in the fall of 1945 this product, now branded as Maxwell House Instant Coffee, entered test markets in the eastern U.S. and began national distribution the following year.
In 1966 the company introduced "Maxwell House ElectraPerk", developed specifically for electric percolators.
In 1969, General Foods in the UK launched granulated coffee...
In 1976 the product was joined by "Maxwell House A.D.C." coffee, the name reflecting its intended use in automatic drip coffee makers such as Mr. Coffee, which were in the process of pushing aside traditional coffee-preparation methods. In 1972 the company had introduced "Max-Pax" ground coffee filter rings, aimed at the then still-strong market for drip coffee preparation. Although this method, too, has been eclipsed, the Max-Pax concept was subsequently adapted as Maxwell House Filter Packs (1989) for use in automatic coffee makers...