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Insights - Brand in the Hand: Marketing Communications in the 21st Century
 
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Digital and mobile communications are rapidly changing the way companies interact with their customers. From social media to mobile marketing and behavioral profiling, location-based marketing communications and the concept of brand democracy are just two examples of how advertising and marketing strategies have evolved since 2000. Professor Andrew Rohm will discuss advances in marketing communications and what it means today to both companies and their consumers.
Views: 1477 Northeastern
Brand Journalism: Thoughts and Insights from Communication Pros
 
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This summer The Network, Cisco's Technology News Site, celebrated its first anniversary. We invited some of our social media and communication friends to share their thoughts about our approach to Cisco's corporate newsroom and brand journalism. Hear what that had to say.
Views: 2038 Cisco
Three Insights for Memorable Communications
 
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In the first of our Spotlight series, Heather Andrews from Neuro-Insight talks about how neuroscience can inform advertising. The Neuro-Insight area of expertise is around memory and how the best brand advertising is encoded to memory. There are three triggers behind this; a brilliant narrative with the brand woven through the story, message relevance and ensuring any brand piece evokes an emotional response. Find out more at www.vizeum.ie
Views: 148 Vizeum Ireland
FROM6 Communications - Thinking that connects.
 
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We are a brand driven, integrated marketing communications agency that combine insight, creativity & technology to connect our clients with their customers.
Views: 1024 FROM6 Communications
Webinar: How to build bulletproof communication strategy with measurement tools
 
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On this on-demand webinar, Jo Perrin, Director of Corporate Communications at Verizon Enterprise Solutions and Sarah Curnow, Director of Insight at Commetric discuss how AMEC’s PR measurement framework helps structure the measurement challenge. The webinar uses Verizon’s gold winning case study to reveal how to: - Provide an independent and objective evaluation of communications activities - Use media intelligence to feedback into communication programme planning - Ensure measurement results are meaningful and useful by implementing AMEC's measurement framework. For more information on Commetric's insights capabilities explore our Resources section: https://goo.gl/RWWhPS
Views: 379 ComMetric
Brand Poets: Design & Communications
 
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Brand Poets is a collective of strategists, storytellers and modern day digital artisans, crafting smart, poignant marketing campaigns that command attention. We believe that memorable brands are built with vision, strategic insight, consistency, and a sense of ‘wow’. We are intensely focused on creating effective solutions — every step of the process meticulously guided to ensure superior bang for every buck. We specialize in brand building and digital & experiential awareness.
Views: 192 Tana M. Llinas
Nailing the insight
 
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With all numerous descriptions, communication-relevant insights are not clearly defined. Discover how to make your brand relevant using 3 key types of communication insights.
Fundamentals of Marketing Case Insight 6.1: Aston Martin
 
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We speak to Simon Sproule, Director of Global Marketing and Communications at Aston Martin, to find out how the brand is promoted in China. The Aston Martin brand, founded in 1913, is synonymous with hand-crafted luxury, peerless beauty, incredible performance, and international motorsport glory. This video case study corresponds to Chapter 6 of Baines, Fill, Rosengren, and Antonetti Fundamentals of Marketing. https://global.oup.com/ukhe/product/fundamentals-of-marketing-9780198748571 ©Oxford University Press 2017
CIM Key Insights Webinar - Integrated Marketing
 
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What will the marketing organisation and marketer of 2020 look like? We’re now close enough that we can see what the future holds by reviewing what todays’ leading marketers are already achieving. Watch this Key Insight’s webinar and you’ll learn: • Practical digital marketing techniques you can apply today • How to select the best Martech stack • Free insight sources to set realistic targets • Creating agile marketing processes and skills • What Machine Learning and AI can really offer marketers Speaker - Dave Chaffey, CEO, SmartInsights
Views: 117 TheCIMTube
Enhance Customer Communications with Pitney Bowes Software Solutions
 
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Deliver relevant and engaging interactions across the customer life cycle. Build brand loyalty, gain valuable insight and deliver the exceptional customer experience needed to secure a customer for life.
Views: 679 Pitney Bowes
Understanding Customer Behavior | Customer Insight Expert Maurice Allin | AQ's Blog & Grill
 
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http://www.aqblogandgrill.com. 0:49 - What is strategic insight? 2:34 - Buyer experience journey 4:09 - Brand ethnography and customer anthropology 5:10 - Quantitative and qualitative research 8:27 - Becoming a good brander 11:07 - Account planning 13:20 - Leap of faith 14:10 - Future of marketing "Branding is the act of making meaning.” Marketer Maurice Allin speaks with Alan about the anthropology of branding and how a brand is a cultural phenomena. Branding is about the meaning, not the messaging. Brand Ethnography is about understanding Customer/Brand Interaction. Customer Anthropology is about understanding human behaviour in the absence of our brand. Maurice Allin also speaks about the usefulness of qualitative and quantitative marketing tools, the role of both play in creating brand experiences, and how B2B companies can go beyond just being about products by creating a strong brand. Maurice Allin is the Vice President of Strategic Insight at Quarry Integrated Communications, and strives to help marketers be more effective by finding and telling customer stories. He uses multi-modal anthropology based quantitative techniques to create a hypothesis, testing those hypothesis and creating business cases through rigorous quantification. Welcome to AQ's Blog and Grill where each week Alan Quarry dishes up the best in interviews with entrepreneurs from new comers like Mike McCauley who are just making a splash to veterans like Guy Kawasaki there is plenty to learn and discover when it comes to the world of business. Explore branding, marketing and gain fresh insight, strategy and ideas for your business. So why not join us for a little fast food for thought?
Views: 6925 AQ's Blog & Grill
The African Consumer
 
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ESCP Europe Business School and its Creativity Marketing Centre (CMC) hosted a masterclass on the subject of 'The African Consumer'. The session was led by Feyi Olubodun, General Manager and Chief Operating Officer of Insight, Nigeria's largest communications agency. Our special guest shared key insights on the Nigerian market and African consumers at large, and highlighted the importance of understanding the local consumer, commerce and culture. More information: http://www.creativitymarketing.org/
Views: 2698 ESCP Europe
What’s It Like To Work In Marketing & Communications? | #BoFEducation
 
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The Communications Store give an insight as to how role of fashion PR has grown in importance in the digital age, and how you can be a part of it. Read More: http://bof.bz/ZydZ7 Subscribe Here: http://goo.gl/pIDZul
Insight Minute: Do corporate communications and marketing encourage company advocacy?
 
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Jonathan Liu explains in this Insight Minute video for CHROs. For more information visit: https://www.conference-board.org/integrated-communications-marketing/ Not sure if your organization is a member? Check here: http://bit.ly/1wbVyQh
Views: 45 TheConferenceBoard
Marketing Case Insight 12.1: Spotify
 
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We talk to Chug Abramowitz, VP Global Customer Service and Social Media at Spotify, to find out more about the role social media play and how organizations should incorporate it into their communication campaigns. https://global.oup.com/academic/product/marketing-9780198748533 Spotify’s dream is to make all the world’s music available instantly to everyone. This video case study corresponds to Chapter 12 of Baines, Fill & Rosengren Marketing 4th Edition. ©Oxford University Press
Dna5 Communications .
 
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We are a young advertising agency: small enough to work as a close-knit team; big enough to deliver the full-spectrum brand requirements. We are professionally committed to the art and science of brand building and brand communication. Strategy-backed. Insight-driven. Result-oriented. And the brands we work have been in the limelight of success, prestige and astounding growth.They belong to various sectors like real estate, hospitality, healthcare, fashion and education Contact us. http://www.dna5.in Facebook: https://www.facebook.com/DNA5Communic... phn no: 9895898926
Views: 195 Dna5 Communications
GBSB Global Faculty Insights: Professor Jaime Romeu
 
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Meet our esteemed faculty member, Jaime Romeu, Head of Business Development at ATTITUDE Global Communications. His wealth of experience working in the luxury brand sector is a huge advantage for students. Learn more about fashion and luxury business management and what insight and wisdom Professor Romeu brings to the classroom: http://bit.ly/2g0KHnB
Integrated Marketing Communications (IMC) SWOT Analysis for Honda Insight
 
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This is a clip of a client presentation of a complete Integrated Marketing Communications (IMC) plan for the Honda Insight (Hybrid). Four Honda representatives were in attendance. This project was conducted in a cap stone class at San Diego State University in Fall of 2009 For more information and great additional content about this project or for great similar content, visit: www.mrobertsonline.wordpress.com But, in short: Problem Statement: The Honda Insight was re-released in 2010 and failed to reach projected sales. Due to the lack of awareness among the Generation Y market, the ADS Agency has created an integrated marketing plan to effectively market to SDSU students. Objectives: (1) Determine and implement an effective integrated marketing communications plan to reach and to influence purchase consideration of the Honda Insight among members of generation Y. (2) Identify key attributes that are most likely to influence the generation Y purchase decision: styling, technology, pricing, green aspect, cool factor, etc. (3) Measure the importance and relevancy of a fuel-efficient hybrid within the generation Y market, and specifically the impact of the Insight within the Honda brand.
Views: 5835 Mike Roberts
IVC Brand Reel 2018
 
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InVision is an insight-fueled, creatively-driven agency specializing in integrated brand experiences and communications programs. We design solutions that cut through the noise, provide clarity and deliver meaningful content—changing hearts, minds and behaviors along the way.
Views: 105 InVisionComm
Introducing Infinity
 
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Learn more about Infinity, a data mining and analytics platform that evaluates communications programs, providing insight on your brand and industry that can help shape business results: www.waggeneredstrom.com
Views: 26326 WE Communications
Brass agency showreel - Communications (2011)
 
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We are a digitally-centred communications agency that finds compelling ways to connect with audiences, build active brand relationships and deliver excellent ROI. If you're looking for strategic digital marketing, online media, social media, research and insight, PR, branding & design or integrated marketing, visit www.brassagency.com
Views: 3888 Brass Agency
Insights from TAG at Advertising Week NY 2018
 
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In this episode, OpenX chief communications and brand officer Dallas Lawrence sits down with CEO of The Trustworthy Accountability Group, Mike Zaneis. The two discuss the current state of trust in digital advertising, global quality standards and the role of brand security officers.
Views: 148 openxvideos
Marketing Case Insight 3.1: MESH Planning
 
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How should organizations measure the effectiveness of all touchpoints in interactions with customers, not just marketing communications? Fiona Blades, CEO of MESH Planning, and Chris Wallbridge, one of MESH's Experience Strategists, tell us more about how real-time experience tracking can evaluate communications campaigns across various touchpoints. MESH Planning is an innovative market research agency based in Camden, London, specialising in understanding people's experiences to help clients make quicker and smarter marketing and trade investments. This video case study corresponds to Chapter 3 of Paul Baines & Chris Fill's Marketing, 3rd Edition. http://oxford.ly/1bIKwcM
An advertiser's insight into African audiences
 
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Colin Charles is the go-to guy if you want to revamp your brand’s communications strategy to enter emerging African markets with confidence. His approach to creating ads is straightforward: understand the people that you’re talking to. “The biggest mistake that Western advertisers make is to imagine that African audiences are very simple – that they need a very simple message and take things literally,” says the executive creative director of Publicis West Africa. He points out that the same formulaic approaches used in the West will not suit a West African country because of the vast differences in language and visual communication. The point of departure for his hugely successful Key Soap campaign for Ghana was rejecting the typical approach of soap ads, particularly the kind that portray “two ladies up to their elbows in foam”. Charles used focus group research to identify and exploit the special place that the brand already held in the Ghanaian popular imagination. Consumers described the soap as a “dependable partner”, an association Charles played on in the ad. But he adds a tongue-in-cheek ending, rather than relying on the basic feel-good recognition that he considers to be condescending. By adding a subversive twist to a familiar scheme inhabited by familiar characters, a stronger, more authentic connection is forged with viewers, who recognise themselves or what they aspire to be. The concept of “emotional aspiration” is key to Charles' work, as he often illustrates associated feelings for a brand rather than direct product information. This is clear in his award-winning Club Beer commercials, which dedicate minimal screen time to the product. Rather, he conjures a bittersweet, somewhat ironic, sense of nostalgia and belonging based on a shared understanding of national identity. These great narrative visuals, combined with the slogan “Real Beer, Real People” and an extremely brief product shot, proved to be successful among Ghanaians. Brand growth following the campaign was exponential, so much so that the once-failing beverage is today the nation's favourite beer.
Views: 206 Design Indaba
Award winning logo design by Tracy Holdeman
 
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Logo Design by Tracy Holdeman. Find more at http://www.logodesignwichita.com/ and http://www.insightdesign.com/index.htm 60 Logos in 60 seconds. Logo design by Insight Design Communications, award winning logo design studio. Award winning logo and brand design by Insight Design Communications. The designs in this video include: logos for large corporations as well as small businesses located in: Wichita, Kansas, Kansas City, Missouri, Denver, Colorado, Oklahoma City, Oklahoma and Dallas, Texas. All material © Tracy Holdeman, Logo Design Wichita and Insight Design Communications. Tracy is founder and principle of Insight Design Communications and Logo Design Wichita.com. Tracy is one of the top logo designers in the U.S.A. Tracy has created hundreds of logo designs for all types of companies, entrepreneurs, small businesses, non-profit organizations, and large corporations. His logo design work spans an impressive variety of styles from highly illustrative to simple and conceptual. The logos and brands in this video, slide show, are viewed all over the USA. Some of the logos are: • J. P. Weigand & Sons logo design Wichita, KS • Riffels Coffee Company logo design Wichita, KS • Brad Bachman is a home builder specializing in homes by water. • Cowley College Tigers logo. • Old Town Chiropractic logo design Wichita, KS. • Vornado logo Wichita area. • Hayes Company logo design Wichita, KS area. • Ballet Wichita logo design Wichita, KS. • Foulston Siefkin logo design Wichita, KS. • Douglas Design District Wichita, KS. • Pulse logo Wichita, KS. • Old Town logo design Wichita, KS. • WorkHourse logo design Dallas, Texas. • Bombardier Learjet Employees Club logo design Wichita, Kansas. • Acclaim Tactical logo design Savannah, Georgia. • Wichita Art Museum Wichita, KS. Some of my favorite logos in this video are... • Colorado Premium Prospector Brand Meats Retail Brand Logo Design for USA. This Logo will appear in many cities in the Midwest including Kansas City, Missouri, Dallas, Texas, Wichita, Kansas, Topeka, Kansas and More. • Kansas Kids Heart Center Pediatric Cardiology Healthcare Logo Design Wichita, Kansas, Kansas City Missouri, Oklahoma City, Oklahoma and Dallas, Texas. • Zesta Golf Golf equipment and accessories with an attitude Sports Logo Design with a national brand strategy • Catalyst Marketing Business Sales for the Industrial Market Logo Design Wichita Kansas with a national brand strategy • Craig Sharp Homes Home Builder in Kansas and the Wichita area This Logo design represents two interlocking home/"c" shapes that make an "S" • Belite Electronics Avionics Developer and Manufacturer Logo Design Global Brand Logo Design seen from Kansas City to Dallas, from New York to London • Belite Aircraft Light Aircraft Developer and Manufacturer Logo Design National Brand and Logo seen in Kansas City, Dallas, Denver, Oklahoma City and Wichita • Belite Carbon Developer and Manufacturer of Light Aircraft Parts Logo Design USA National Brand Logo Design that will be seen in Oklahoma City, Kansas City, Los angels and more • River of Life Worship Center Pentecostal Church Logo Design Haysville, Kansas • Våmonos Kansas Hispanic Website Promoting Business and Culture Kansas Logo Design This video also shows award winning logo designs. GooGoo Wonderland won a prestigious international logo design award from Rockport Publishers. The logo will be featured in as only one of three logos worldwide to win Letterhead + Logo Design 12 Judges Choice Award.
Views: 2057 Tracy Holdeman
generationOn Brand and Logo Design by InsightDesign.com
 
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Logo design, website design and brand identity by Tracy Holdeman. InsightDesign.com and LogoDesignWichita.com. Points of Light Institute introduces logo design and brand identity by Tracy Holdeman. The brand is designed to attract new generations to civic engagement and will reach 83% of all school children in all 50 states. New children's education brand launch by New York based Whisper, and Whisper team member, Insight Design Communications, of Wichita, Kansas USA. Insight Design Communications specializes in exceptional logo design and branding across all mediums.
 A New York City based organization with a rich 15-year history is growing. Children for Children has joined forces with the Points of Light Institute, to create a new movement igniting the power of young people everywhere. Children for Children is growing to become...generationOn. The new logo design, brand property, was nationally unveiled during the National Conference on Volunteering and Service, hosted in New York. The logo design appeared on invitations, programs and news media backdrops. Previously, the new brand logo and corporate identity was featured during the NASDAQ opening bell ceremony in New York City. The logo design appeared on the NASDAQ big board and the logo design was featured on the big screen on Times Square. The new generationOn brand property was created by Steve Cranford, CEO of Whisper. Cranford developed the market positioning, the property name, and the verbalized 5- and 30-second story behind the name. A Whisper team member, Tracy Holdeman, Executive Creative Director Whisper and Insight Design Communications, developed the brand logo design, brand identity and other corporate identity and graphic design elements for the new identity. The logo design will be seen all over the United States, especially in major cities like New York City, New Jersey, Boston, Washington DC, Miami, Kansas City, St. Louis, Chicago, Oklahoma City, Dallas, Denver, Atlanta, Los Angles and more. About Insight Design Communications 
Insight Design Communications is a graphic design studio specializing in exceptional logo design, brand identity, corporate identity and brand design across all graphic design mediums, including website design, social media marketing, print, advertising and environmental design. Tracy Holdeman is Executive Creative Director of Wichita based Insight Design Communications, and New York based Whisper. Tracy is one of the unique talents in the realm of visual communication. He has been a valued brand design partner of Whisper for more than a decade working on engagements across the United States like New York, Washington DC, Dallas, Oklahoma City, Kansas City, Los Angles, Denver and around the world. About Whisper
 Whisper is a brand asset creator. Whisper creates value with branding. Whisper is a brand property developer. Rooted in communications strategy, Whisper creates intellectual real estate to generate returns, through effective market conversation designed to attract a wide audience. Whisper works with organizations so they may own the conversation® among competing product choices. Whisper client engagements span a variety of industries with organizations from North America to the Middle East and Pacific Rim About Points of Light Institute
 Points of Light Institute mobilizes transformational people to answer humanity's call, whether for those struck by the headline, and the everyday. We show the way for people to tap into their own resilience and power to help others, and in doing so transform not only the lives of those we help, but also the lives of those who help. For people who answer this call, they are themselves transformed. As the largest volunteer mobilization network in the nation, Points of Light Institute includes more than 250 Action Centers that reach more than 83% of the nation's population and extends into ten countries. generationOn is now a part of this powerful network, which delivered some 30 million hours of volunteer service valued at $615 million over the past year.
For more information: 
www.pointsoflight.org
Points of Light article on the new rebranding.
Views: 374 Tracy Holdeman
Randstad insights into employer branding 2015
 
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Randstad's insights into employer branding 2015 provide you with the latest trends, sharp observations and a vision on what having a strong employer brand means.
Views: 4402 Randstad Group
Authentic Advocacy Insight Forum - Dr. Steven Althaus
 
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Dr. Steven Althaus, Director Brand Management BMW and Marketing Services for BMW Group discusses the BMW brand, the power of truth and the importance of collaboration between communications, marketing and human resources.
Views: 882 Page
Autobytel Dealer Insight Series #1 - 5 of 5 - Opportunities to Improve
 
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http://dealer.autobytel.com/ Given these brand defection statistics what can you do in order to capitalize on the defection we are seeing today. On average 55% of leads are defecting but it does not have to be this way. With new car leads you should reinforce the brand in all lead communications, add a used or CPO option in addition to the new vehicle, continue to communicate with buyer for at least 90 days, and modify communications as leads ages with more emphasis on used. With used car leads you should reinforce a wide variety of inventory including other brands and mention new cars knowing that 20% will defect to a new car. Contact Scott Pechstein Senior Director, National Sales New and Used Leads [email protected] (866) 589-5498 http://dealer.autobytel.com/contact-us/
Views: 187 AutobytelVideos
Marketing Case Insight 9.1: 3M
 
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Andrew Hicks, European Market Development Manager at 3M, speaks to Paul Baines about the company, and how it developed its pricing strategy for an innovative new product, the Visual Attention Service. 3M is an innovative $23billion diversified technology company creating products to make the world healthier, safer, and more productive. Well-known brand include Scotch, Post-it, Scotchgard, Thinsulate, and Scotch-Brite. This video case study corresponds to Chapter 9 of Paul Baines & Chris Fill's Marketing, 3rd Edition. http://oxford.ly/1bIKwcM
INK Research + Insights
 
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Understand your audience and build a brand and message to serve them. Learn more at http://www.ink-co.com/services/researchandinsights About INK Communications Co. Founded in 2004, INK is a communications company that houses public relations, content, social, and creative under one strategic, data-driven roof. Our team of 30+ specialists work with partners of all shapes, sizes, and stages of growth, with practice areas in technology, clean energy, corporate, and consumer goods. INK is based in Austin, Denver, and New York. Come say hello! Facebook: http://www.facebook.com/heyINKco Twitter: http://twitter.com/heyINKco Instagram: http://www.instagram.com/heyINKco/ Blog: http://www.ink-co.com/blog
Views: 10429 INK Communications Co.
Maximize Your Company's Success By Building An Open Brand
 
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BrainCandy Presents: 60 Second Insight John Winsor, Founder and CEO at Victors & Spoils, shares his thoughts on "open brands" in today's business ecosystem. He believes the best, open brands don't use their own business model to solve problems in the outside world, but rather feed off their own energy and continuously adapt.
Views: 115 SocialMediaWeek
Joanna Matashi - Teach First Brand Manager (Teach First case study)
 
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Joanna first heard about Teach First through the Insight Programme. Now working with Teach First as a Brand Manager, hear how Joanna collaborates with societies and organises events at her university in this paid, part-time role. Find out more at http://graduates.teachfirst.org.uk/what-can-you-do/university/brand-managers?utm_source=youtube&utm_medium=video&utm_content=joanna&utm_campaign=bm1516
Views: 3039 Teach First
NTT Communications Gains Insight Into End User Performance
 
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Masahiko Yokoi, Senior Manager, and Masamichi Nakamura, Manager, at NTT Communications, talk about how they are able to gain insight into end user performance for several mission-critical applications by using Oracle Management Cloud.
Views: 186 Oracle
MEET THE SOUND!
 
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The Sound is a Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge research techniques, technologies and marketing models to solve client, brand, marketing, communications and product challenges. We are a team of brand experts, strategists, idea generators and cultural anthropologists based in New York, Chicago, London, Mumbai, Toronto and Vancouver. We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world. thesoundhq.com
Brand Experience - Ocean Spray Sampling Activity Summer 2014
 
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Multiply is an integrated creative agency based in Edinburgh's historic West End and London's bustling Borough High Street, specialising a shopper marketing, digital and brand experience. A Times Top 100 ‘Best Company’ comprising planners, project managers, creatives, copywriters, digital developers and video & animation artists. We blend creative flair with academic insight to deliver communications campaigns that help brands perform and inspire performance; of the brands we work on, the clients we work alongside with and our people.
Views: 669 Multiply
Get ready - Branding Conference #07
 
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Branding Conference is a professional event organized in Bosnia and Herzegovina that brings together experts with specialized knowledge in the areas of branding, marketing communications and media. It provides the visitors with insight into worldwide, European and region-specific trends. We bring the latest in marketing strategies and supreme guest lecturers. We organize interesting workshops and panel discussions, inspire creative energy and foster networking. See you there! 2nd June, 2017 Sarajevo
Views: 544 Branding Conference
Top 10 Brand Communication Trends
 
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We caught up with Jeremy Galbraith CEO of Burson Marsteller Middle East & North Africa while he was here for the announcement, and spoke to him about Communication trends. So here is his take on the current top 10 brand communications trends...www.adlip.com
Views: 1135 Adlip Channel
LeanCast 1: Welcome to Leanius
 
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Welcome to the very first LeanCast - a series of videos in which we discuss branding and other areas of communications as seen through the eyes of Leanius. In this video we talk about the insight that started it all: that brands don't fail because of external forces such as increased competition and new consumer trends but rather a lack of unity among the brand owners on how to manage the brand. We also present the solution: align the interests and aspirations of the people in the branding value chain and you got yourself a powerful, lean brand that is resistant to change. Visit our website here: www.leanius.com
Views: 160 Leanius
V Vasantha kumar, India South Asia Brand & Communications Leaders, IBM
 
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Mr. Vasantha gives more insight on Magazine industry as a medium for marketers and advertisers.
Larkspur Logo Design, Brand Identity and Website Design by Tracy Holdeman & InsightDesign.com
 
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Insight Design Communications features its recent project, a new graphic design brand identity for Wichita's Larkspur Restaurant including logo design, business card, signage, website design and Search Engine Optimization (SEO) explanation.
Views: 179 Tracy Holdeman
Tanya Reed, Brand Communications Manager
 
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Viridor colleagues give their insight into how the company is seeking to achieve it's sustainability objectives
Views: 201 Viridor
4. How Do You Create Brand Awareness? | #BoFEducation
 
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Imran Amed explains how to build brand awareness in the early years of a business.►► All Episodes: 1. Do You Really Want to Start a Fashion Business? http://bit.ly/2qJ8lh2 2. How Do You Write a Fashion Business Plan? http://bit.ly/2pc9a1S 3. How Do You Finance Your Fashion Business? http://bit.ly/2pSO9bf 4. How Do You Create Brand Awareness? http://bit.ly/2pqGcqZ Watch the full series here: http://bit.ly/1QjU5S5 ►► Get your complimentary BoF Professional membership here: http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
Wemo Insight Smart Plug | Demo and Installation
 
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Amazon Link - http://amzn.to/2t7nENZ Wemo Insight Wi-Fi Smart Plug Monitor your energy costs and control your home from anywhere with the Wemo Insight Wi-Fi Smart Plug. Using your existing home Wi-Fi network, this Smart Plug allows you to control your lights and appliances and set worry-free schedules from a phone or tablet--with no hub or subscription required. The Insight Smart Plug also provides real-time energy reports to show how much energy your devices are consuming, so you can easily track how much your lights and appliances are costing you. Wemo is home automation the easy way: Plug in a Wemo insight Switch, download the free app, and control your lights and appliances from anywhere in the world, right from your phone. No hub or subscription required. How much is that space heater costing you? How about that window air conditioner? Did you leave the bedroom light on all day? See info about activity, energy consumption and costs—and set schedules that help you save money. Protects your home better than a mechanical timer. In “Away Mode”, your lights will turn on and off randomly to confuse potential intruders and make it look like somebody is home. Wemo works with Amazon Alexa so you can control your home with the power of your voice. Works with Nest Thermostat so your lights and appliances “know” when you’re home or away, and respond automatically. Works with any smartphone or tablet running Android 4.1 and higher or iOS 8 and higher. Electrical Rating120V/15A/60Hz/1800W
Views: 10106 Poolarity - Life Hacks
"Do you know what I mean?" Taking responsibility for being understood | Fiona McNae | TEDxExeter
 
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Communication is complicated: Fiona shows how words, numbers and emojis mean different things to people from different backgrounds. She wants us to take more responsibility for ensuring people understand what we're trying to say. -- At TEDxExeter 2016 our speakers encapsulated the idea of movement, that grappling with humanity’s toughest questions requires first a vision, a dream, and then action. Video Production Chromatrope (http://chromatrope.co.uk/) Production Manager Andy Robertson (http://www.youtube.com/familygamertv) Fi McNae is the co-founder and CEO of Space Doctors, an international consultancy specialising in strategic cultural and semiotic insight for brands. She has had an important role in bringing academic semiotics into the commercial sphere, using cultural and semiotic techniques in brand strategy, new product development and communications. Space Doctors is focused on making client teams both informed enough and brave enough to make a positive difference to culture and society through their activities, and to use their brands to this end in a more purposeful and imaginative fashion. Fi also has a doctorate in molecular toxicology and an MBA specialising in marketing effectiveness and agency accountability. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 3446 TEDx Talks
Laws of Attraction feature Video
 
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Welcome to Laws of Attraction and a world of relationship expertise. We use scientific insights to create memorable internal strategies and brand communications that connect with the heart.
Consumer Insights from Generation Z
 
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We asked Generation Z, the next generation with purchasing power, what they thought about shopping, value and digital communications. Here's what they had to say. http://www.paulwerth.com/ About Paul Werth Associates: We are communication strategists and influencers, creative thinkers and tactical doers. A team of people who are uncommonly comfortable at work in the field, the board room or the statehouse. We are immensely collaborative, constantly curious and fully undaunted by what is thrown our way. But in the simplest of terms we are communicators – the-roll-up-the-sleeves- and-get-to-work partner you’ve been longing for. The kind you want instant access to at all times. The kind you trust implicitly with your future.
Views: 1108 Paul Werth Associates
What is a Brand Audit? Lorraine Carter, Persona Branding and Design
 
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What is a brand audit and why might you need to get one done for your brand? If you're listening to this now perhaps its because your brand is under performing or just not hitting the mark with your target audience as effectively as it should. A brand audit is effectively a health check for your business, product or service. It's a thorough examination of your brand's current status in terms of things like positioning, messaging, value, customer experience, deficiencies, trends, appearance and so forth, benchmarked against global trends, best practice and your competitors. It doesn't matter whether you're selling a service or physical products or even 'ideas' to get your market to 'buy into' your way of thinking, sometimes brands need to be audited because they're just not achieving their objectives. If you get an audit done of your brand it will help you identify your possible areas of weakness so you can effectively make the right changes to increase your reach or grow your profitability. Typically we're asked to do a brand audit because of things like • low level brand awareness • falling sales • lack of market penetration • deficiencies in the brand and its messaging • outside threats • to measure market perception, image, reputation and attitude to the brand • and effectiveness of brand management efforts When we conduct brand audits they vary immensely from one client to another in terms of areas of focus and the level of detail required but typically a brand audit can include things like: • reviewing marketing and brand strategy plans • auditing all your visual communications collateral like your website, logo, tagline, brochures, uniforms, signage, packaging, exhibition stands and so forth. A brand audit can also include: • reviewing things like your brand positioning, values, story and personality • what are the gaps between perceptions, aspirations and realities with regard to your brand? Are your customers getting and experiencing what you think you're giving them? Do they even know about everything you offer or provide? If you're having problems with your brand chances are you need a brand audit health check to identify where the problems lie and how they can be corrected. The outputs from your audit could help you achieve: • better brand communications • ensure your brand collateral delivers better return on investment • provide insight into your brand architecture, business structure and brand portfolio • enhance both internal and external brand awareness between staff and customers alike • and provide direction for your brand now and into the future In short a brand audit can help you grow your business, become more profitable and increase your market share. If you'd like to find out more you can get in touch using the contact details on our site http://www.personadesign.ie E: [email protected] T: +353 1 8322724
Views: 3226 Lorraine Carter
Philip Kotler: Marketing Strategy
 
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. www.londonbusinessforum.com
Views: 688820 London Business Forum

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