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Insights - Brand in the Hand: Marketing Communications in the 21st Century
 
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Digital and mobile communications are rapidly changing the way companies interact with their customers. From social media to mobile marketing and behavioral profiling, location-based marketing communications and the concept of brand democracy are just two examples of how advertising and marketing strategies have evolved since 2000. Professor Andrew Rohm will discuss advances in marketing communications and what it means today to both companies and their consumers.
Views: 1503 Northeastern
Brand insight: Unilever and London Business School
 
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Unilever’s global chief marketing officer Keith Weed talks brand positioning and purpose with London Business School’s Nader Tavassoli Subscribe on YouTube: http://bit.ly/lbsyoutube Follow on Twitter: http://twitter.com/lbs
Your personality and your brain | Scott Schwefel | TEDxBrookings
 
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This talk was given at a local TEDx event, produced independently of the TED Conferences. We all have a unique personality, but we also show up to others in ways we don’t know. Understanding how our brains become consciously aware of ourselves, and in turn, everyone else teaches how we can connect, adapt and ultimately influence others. It all starts with knowing when we are truly self-aware, and when we aren’t, how to get there quickly and easily. Scott Schwefel built and sold Minnesota’s largest technology training company. To get there he used personality assessments to help his people understand each other and understand clients and customers. His study of personality led to an awareness of brain science and how our brains enable us to communicate with each other. Scott has taught these principles of brain science and communications techniques throughout North America, Europe and Asia, and to over 1300 CEOs globally. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 2329853 TEDx Talks
What’s It Like To Work In Marketing & Communications? | #BoFEducation
 
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The Communications Store give an insight as to how role of fashion PR has grown in importance in the digital age, and how you can be a part of it. Read More: http://bof.bz/ZydZ7 Subscribe Here: http://goo.gl/pIDZul
Marketing Case Insight 9.1: 3M
 
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Andrew Hicks, European Market Development Manager at 3M, speaks to Paul Baines about the company, and how it developed its pricing strategy for an innovative new product, the Visual Attention Service. 3M is an innovative $23billion diversified technology company creating products to make the world healthier, safer, and more productive. Well-known brand include Scotch, Post-it, Scotchgard, Thinsulate, and Scotch-Brite. This video case study corresponds to Chapter 9 of Paul Baines & Chris Fill's Marketing, 3rd Edition. http://oxford.ly/1bIKwcM
Nailing the insight
 
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With all numerous descriptions, communication-relevant insights are not clearly defined. Discover how to make your brand relevant using 3 key types of communication insights.
Understanding Customer Behavior | Customer Insight Expert Maurice Allin | AQ's Blog & Grill
 
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http://www.aqblogandgrill.com. 0:49 - What is strategic insight? 2:34 - Buyer experience journey 4:09 - Brand ethnography and customer anthropology 5:10 - Quantitative and qualitative research 8:27 - Becoming a good brander 11:07 - Account planning 13:20 - Leap of faith 14:10 - Future of marketing "Branding is the act of making meaning.” Marketer Maurice Allin speaks with Alan about the anthropology of branding and how a brand is a cultural phenomena. Branding is about the meaning, not the messaging. Brand Ethnography is about understanding Customer/Brand Interaction. Customer Anthropology is about understanding human behaviour in the absence of our brand. Maurice Allin also speaks about the usefulness of qualitative and quantitative marketing tools, the role of both play in creating brand experiences, and how B2B companies can go beyond just being about products by creating a strong brand. Maurice Allin is the Vice President of Strategic Insight at Quarry Integrated Communications, and strives to help marketers be more effective by finding and telling customer stories. He uses multi-modal anthropology based quantitative techniques to create a hypothesis, testing those hypothesis and creating business cases through rigorous quantification. Welcome to AQ's Blog and Grill where each week Alan Quarry dishes up the best in interviews with entrepreneurs from new comers like Mike McCauley who are just making a splash to veterans like Guy Kawasaki there is plenty to learn and discover when it comes to the world of business. Explore branding, marketing and gain fresh insight, strategy and ideas for your business. So why not join us for a little fast food for thought?
Views: 7582 AQ's Blog & Grill
Top 10 Brand Communication Trends
 
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We caught up with Jeremy Galbraith CEO of Burson Marsteller Middle East & North Africa while he was here for the announcement, and spoke to him about Communication trends. So here is his take on the current top 10 brand communications trends...www.adlip.com
Views: 1190 Adlip Channel
FROM6 Communications - Thinking that connects.
 
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We are a brand driven, integrated marketing communications agency that combine insight, creativity & technology to connect our clients with their customers.
Views: 1038 FROM6 Communications
Tanya Reed, Brand Communications Manager
 
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Viridor colleagues give their insight into how the company is seeking to achieve it's sustainability objectives
Views: 211 Viridor
Unilever’s Keith Weed on how to address the biggest challenges in marketing today
 
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In this video Keith Weed, ex-Chief Marketing and Communications Officer at Unilever and a speaker at our European Marketing Leaders Programme, reveals his insight on how to succeed in the future and address the biggest challenges in marketing today. For more information about the Marketing Leaders Programme in Europe, US and Singapore, take a look at our website: http://www.brandlearning.com/about-us/what-we-do/marketing-leaders-programme/
Views: 374 Brand Learning
Brand Poets: Design & Communications
 
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Brand Poets is a collective of strategists, storytellers and modern day digital artisans, crafting smart, poignant marketing campaigns that command attention. We believe that memorable brands are built with vision, strategic insight, consistency, and a sense of ‘wow’. We are intensely focused on creating effective solutions — every step of the process meticulously guided to ensure superior bang for every buck. We specialize in brand building and digital & experiential awareness.
Views: 203 Tana M. Llinas
Insight and Differentiation in Commodified Markets
 
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Product Marketing Community - San Francisco 2016 Presentation Speaker: Glen Drummond, Chief Innovation Officer To learn more about Quarry, please visit www.quarry.com B2B marketing professionals operate in an era of (two-way) transparency - that is to say, we have all kinds of data on customers, and they have all kinds of data on us. In this environment, the role of "Authenticity" in branding gains a new priority. This requires a "new recipe for authentic B2B brand building". Join us December 9 to engage with Glen as he furthers this argument with story-telling and case studies.
Communication and the Teenage Brain. | Martyn Richards | TEDxNorwichED
 
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Martyn begins by introducing teenagers many of whom were once sweet children, and will one day become loving adults, but who between-times morph into lazy, unlikeable adolescents. He questions whether this is all Nurture, all Nature, or a combination of both, but that science can now show us that Nature definitely plays a significant role. He helps us unpick the brain, in order to start to truly understand teenagers. Martyn Richards is a researcher specializing in the world of children and young people. Project work has ranged from worldwide brands such as MacDonald’s, Guinness World Records and Ikea, through to a number of locally based clients in education and the public sector. In 2005, after reading around the topic of brain development, he wrote a paper titled The Teen Brain: What’s Going On In There?, winning Best Paper and Best Presented Paper at the research industry's annual conference. Now, this topic is revisited, with further insight, and a focus on the secondary classroom. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 48942 TEDx Talks
Insight Minute: Do corporate communications and marketing encourage company advocacy?
 
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Jonathan Liu explains in this Insight Minute video for CHROs. For more information visit: https://www.conference-board.org/integrated-communications-marketing/ Not sure if your organization is a member? Check here: http://bit.ly/1wbVyQh
Views: 45 TheConferenceBoard
Introduction to IMC 421: Brand Communication Decisions
 
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IMC faculty member Gerry Chiaro introduces the Brand Communication Decisions course for Northwestern Medill Integrated Marketing Communications (IMC) students.
Randstad insights into employer branding 2015
 
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Randstad's insights into employer branding 2015 provide you with the latest trends, sharp observations and a vision on what having a strong employer brand means.
Views: 4449 Randstad Group
Three Insights for Memorable Communications
 
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In the first of our Spotlight series, Heather Andrews from Neuro-Insight talks about how neuroscience can inform advertising. The Neuro-Insight area of expertise is around memory and how the best brand advertising is encoded to memory. There are three triggers behind this; a brilliant narrative with the brand woven through the story, message relevance and ensuring any brand piece evokes an emotional response. Find out more at www.vizeum.ie
Views: 148 Vizeum Ireland
Integrated Marketing Communications (IMC) SWOT Analysis for Honda Insight
 
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This is a clip of a client presentation of a complete Integrated Marketing Communications (IMC) plan for the Honda Insight (Hybrid). Four Honda representatives were in attendance. This project was conducted in a cap stone class at San Diego State University in Fall of 2009 For more information and great additional content about this project or for great similar content, visit: www.mrobertsonline.wordpress.com But, in short: Problem Statement: The Honda Insight was re-released in 2010 and failed to reach projected sales. Due to the lack of awareness among the Generation Y market, the ADS Agency has created an integrated marketing plan to effectively market to SDSU students. Objectives: (1) Determine and implement an effective integrated marketing communications plan to reach and to influence purchase consideration of the Honda Insight among members of generation Y. (2) Identify key attributes that are most likely to influence the generation Y purchase decision: styling, technology, pricing, green aspect, cool factor, etc. (3) Measure the importance and relevancy of a fuel-efficient hybrid within the generation Y market, and specifically the impact of the Insight within the Honda brand.
Views: 5869 Mike Roberts
Why brands are taking a stand on social issues
 
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Nearly two-thirds of consumers around the world will now buy or boycott a brand based on the company's stance on social issues, according to a new report by Edelman, a global communications marketing firm. Richard Edelman, the company's president and CEO, spoke to CBSN's Tanya Rivero about the new marketing landscape and how brands are adapting. Edelman also represents CBS Corp. for public relations purposes. Subscribe to the CBS News Channel HERE: http://youtube.com/cbsnews Watch CBSN live HERE: http://cbsn.ws/1PlLpZ7 Follow CBS News on Instagram HERE: https://www.instagram.com/cbsnews/ Like CBS News on Facebook HERE: http://facebook.com/cbsnews Follow CBS News on Twitter HERE: http://twitter.com/cbsnews Get the latest news and best in original reporting from CBS News delivered to your inbox. Subscribe to newsletters HERE: http://cbsn.ws/1RqHw7T Get your news on the go! Download CBS News mobile apps HERE: http://cbsn.ws/1Xb1WC8 Get new episodes of shows you love across devices the next day, stream CBSN and local news live, and watch full seasons of CBS fan favorites like Star Trek Discovery anytime, anywhere with CBS All Access. Try it free! http://bit.ly/1OQA29B --- CBSN is the first digital streaming news network that will allow Internet-connected consumers to watch live, anchored news coverage on their connected TV and other devices. At launch, the network is available 24/7 and makes all of the resources of CBS News available directly on digital platforms with live, anchored coverage 15 hours each weekday. CBSN. Always On.
Views: 1954 CBS News
generationOn Brand and Logo Design by InsightDesign.com
 
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Logo design, website design and brand identity by Tracy Holdeman. InsightDesign.com and LogoDesignWichita.com. Points of Light Institute introduces logo design and brand identity by Tracy Holdeman. The brand is designed to attract new generations to civic engagement and will reach 83% of all school children in all 50 states. New children's education brand launch by New York based Whisper, and Whisper team member, Insight Design Communications, of Wichita, Kansas USA. Insight Design Communications specializes in exceptional logo design and branding across all mediums.
 A New York City based organization with a rich 15-year history is growing. Children for Children has joined forces with the Points of Light Institute, to create a new movement igniting the power of young people everywhere. Children for Children is growing to become...generationOn. The new logo design, brand property, was nationally unveiled during the National Conference on Volunteering and Service, hosted in New York. The logo design appeared on invitations, programs and news media backdrops. Previously, the new brand logo and corporate identity was featured during the NASDAQ opening bell ceremony in New York City. The logo design appeared on the NASDAQ big board and the logo design was featured on the big screen on Times Square. The new generationOn brand property was created by Steve Cranford, CEO of Whisper. Cranford developed the market positioning, the property name, and the verbalized 5- and 30-second story behind the name. A Whisper team member, Tracy Holdeman, Executive Creative Director Whisper and Insight Design Communications, developed the brand logo design, brand identity and other corporate identity and graphic design elements for the new identity. The logo design will be seen all over the United States, especially in major cities like New York City, New Jersey, Boston, Washington DC, Miami, Kansas City, St. Louis, Chicago, Oklahoma City, Dallas, Denver, Atlanta, Los Angles and more. About Insight Design Communications 
Insight Design Communications is a graphic design studio specializing in exceptional logo design, brand identity, corporate identity and brand design across all graphic design mediums, including website design, social media marketing, print, advertising and environmental design. Tracy Holdeman is Executive Creative Director of Wichita based Insight Design Communications, and New York based Whisper. Tracy is one of the unique talents in the realm of visual communication. He has been a valued brand design partner of Whisper for more than a decade working on engagements across the United States like New York, Washington DC, Dallas, Oklahoma City, Kansas City, Los Angles, Denver and around the world. About Whisper
 Whisper is a brand asset creator. Whisper creates value with branding. Whisper is a brand property developer. Rooted in communications strategy, Whisper creates intellectual real estate to generate returns, through effective market conversation designed to attract a wide audience. Whisper works with organizations so they may own the conversation® among competing product choices. Whisper client engagements span a variety of industries with organizations from North America to the Middle East and Pacific Rim About Points of Light Institute
 Points of Light Institute mobilizes transformational people to answer humanity's call, whether for those struck by the headline, and the everyday. We show the way for people to tap into their own resilience and power to help others, and in doing so transform not only the lives of those we help, but also the lives of those who help. For people who answer this call, they are themselves transformed. As the largest volunteer mobilization network in the nation, Points of Light Institute includes more than 250 Action Centers that reach more than 83% of the nation's population and extends into ten countries. generationOn is now a part of this powerful network, which delivered some 30 million hours of volunteer service valued at $615 million over the past year.
For more information: 
www.pointsoflight.org
Points of Light article on the new rebranding.
Views: 378 Tracy Holdeman
Award winning logo design by Tracy Holdeman
 
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Logo Design by Tracy Holdeman. Find more at http://www.logodesignwichita.com/ and http://www.insightdesign.com/index.htm 60 Logos in 60 seconds. Logo design by Insight Design Communications, award winning logo design studio. Award winning logo and brand design by Insight Design Communications. The designs in this video include: logos for large corporations as well as small businesses located in: Wichita, Kansas, Kansas City, Missouri, Denver, Colorado, Oklahoma City, Oklahoma and Dallas, Texas. All material © Tracy Holdeman, Logo Design Wichita and Insight Design Communications. Tracy is founder and principle of Insight Design Communications and Logo Design Wichita.com. Tracy is one of the top logo designers in the U.S.A. Tracy has created hundreds of logo designs for all types of companies, entrepreneurs, small businesses, non-profit organizations, and large corporations. His logo design work spans an impressive variety of styles from highly illustrative to simple and conceptual. The logos and brands in this video, slide show, are viewed all over the USA. Some of the logos are: • J. P. Weigand & Sons logo design Wichita, KS • Riffels Coffee Company logo design Wichita, KS • Brad Bachman is a home builder specializing in homes by water. • Cowley College Tigers logo. • Old Town Chiropractic logo design Wichita, KS. • Vornado logo Wichita area. • Hayes Company logo design Wichita, KS area. • Ballet Wichita logo design Wichita, KS. • Foulston Siefkin logo design Wichita, KS. • Douglas Design District Wichita, KS. • Pulse logo Wichita, KS. • Old Town logo design Wichita, KS. • WorkHourse logo design Dallas, Texas. • Bombardier Learjet Employees Club logo design Wichita, Kansas. • Acclaim Tactical logo design Savannah, Georgia. • Wichita Art Museum Wichita, KS. Some of my favorite logos in this video are... • Colorado Premium Prospector Brand Meats Retail Brand Logo Design for USA. This Logo will appear in many cities in the Midwest including Kansas City, Missouri, Dallas, Texas, Wichita, Kansas, Topeka, Kansas and More. • Kansas Kids Heart Center Pediatric Cardiology Healthcare Logo Design Wichita, Kansas, Kansas City Missouri, Oklahoma City, Oklahoma and Dallas, Texas. • Zesta Golf Golf equipment and accessories with an attitude Sports Logo Design with a national brand strategy • Catalyst Marketing Business Sales for the Industrial Market Logo Design Wichita Kansas with a national brand strategy • Craig Sharp Homes Home Builder in Kansas and the Wichita area This Logo design represents two interlocking home/"c" shapes that make an "S" • Belite Electronics Avionics Developer and Manufacturer Logo Design Global Brand Logo Design seen from Kansas City to Dallas, from New York to London • Belite Aircraft Light Aircraft Developer and Manufacturer Logo Design National Brand and Logo seen in Kansas City, Dallas, Denver, Oklahoma City and Wichita • Belite Carbon Developer and Manufacturer of Light Aircraft Parts Logo Design USA National Brand Logo Design that will be seen in Oklahoma City, Kansas City, Los angels and more • River of Life Worship Center Pentecostal Church Logo Design Haysville, Kansas • Våmonos Kansas Hispanic Website Promoting Business and Culture Kansas Logo Design This video also shows award winning logo designs. GooGoo Wonderland won a prestigious international logo design award from Rockport Publishers. The logo will be featured in as only one of three logos worldwide to win Letterhead + Logo Design 12 Judges Choice Award.
Views: 2087 Tracy Holdeman
Brand Communication - Sharpening a Water Brand Experience (Indonesia)
 
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What is the emotional experience of a water brand? Much more than basic replenishment and generic health associations. Powerful emotions paved the way for Aqua into the Future - and even into (creative) space!
Views: 101 TMRC Impact
Introduction to IMC 400-6 Consumer Insight
 
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IMC faculty Stephen Hersh introduces the Consumer Insights course for IMC students.
How Companies Use Outside Insight
 
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Meltwater CEO Jorn Lyseggen explores how two very different large companies – L’Oreal and Southpole – use #OutsideInsight to increase brand awareness.
Views: 4594 Meltwater
Insight India's Largest Dealer for Graphic Arts Equipment Sales Service
 
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Insight Communications is the Market Leader in all segment that Bringing the Best Global ‪Printing‬ Brand In India For More Visit us at http://bit.ly/1tZ26xx
Analyst Insight: Morgan Stanley Incorporated Frontier Communications Q2 Results Into Their Model
 
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Morgan Stanley analysts are incorporating Frontier Communications (NYSE:FTR) Q2 results to their model but note that SpinCo information is limited and thus EPS estimates are subject to change once pro forma numbers are released. Analysts Simon Flannery and Daniel Gaviria said, ""Legacy top-line/EBITDA came ahead of our numbers but SpinCo's top line did not (we do not have SpinCo's EBITDA). Operating metrics at both Legacy and SpinCo fell short of our estimates, due mainly to reduced promotional activities in the 60 days leading to the West Virginia cut-over."" They added, ""Our new 2011 EPS of $0.44 ($0.51 before) compares to consensus' $0.47."" Morgan Stanley maintained its equal-weight rating on the stock. The bank sees fiscal 2010 EPS of $0.40, vs. consensus estimates of $0.47 per share.
Views: 68 TradeTheTrend
What's The Big Idea?
 
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Hey, Mister! What’s The BIG Idea? Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Last episode we talked about opening your ads with fire … opening your ads with a First Mental Image that has a mega-ton of impact. Well, in today’s episode I wanna expand on that concept and talk about your BIG idea. I’ll see you on the inside. What’s the one the thing that’ll add richness and dimension to your advertising … the one thing that’ll pierce the clutter of our noisy, over-communicated society and grab the attention of your customer? If you guessed “impact” — then you guessed right! Impact takes your advertising from mono to stereo sound. And the best way to elevate the impact of your message is through the creation of a big idea. David Ogilvy, warned us, “Unless your advertising contains a big idea, it will pass like a ship in the night.” Well, if David Ogilvy says you and I need a big idea to kick our advertising into high gear … then, we had better listen. But how do you go about identifying a big idea? Again, let’s turn to the wisdom of David Ogilvy, who defined the characteristics of every big idea. Here’s his checklist of five questions that’ll help you when you have discovered yours: 1.) Did it make me gasp when I first saw it? 2.) Do I wish I had thought of it myself? 3.) Is it unique? 4.) Does it fit the strategy to perfection? 5.) Could it be used for 30 years? Now, I’m going to add a sixth characteristic to David Ogilvy’s list: Is your big idea shockingly simple? Complexity is a killer. If your big idea takes a lot of effort to communicate, then it’s not a big idea at all … it’s a rat’s nest. So what does a big idea look like in advertising? You might recall: Avisʼ “Weʼre Number 2 ... Thatʼs Why We Try Harder.” Admitting that you’re NOT the number one brand in your industry? Unthinkable. Are you crazy? Yeah, crazy like a fox. This startling admission lent credibility to Avis’ claim of trying harder and, as a result, the company’s profits soared. How about Old Spiceʼs “A Man Your Man Could Smell Like?” Shocking, right? A man should smell like a man. So don’t lather up with all that foo foo stuff. And everybody loves Dos Equisʼ “The Most Interesting Man In The World.” This character—who admits that he doesn’t always drink beer—used the power of mystique to build Dos Equis import brand of beer. Now, in case you’re wondering how master the art of the big idea, Ogilvy went on to advise, “Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” Big ideas are memorable. Big ideas attract and hold the attention of your audience and get them to buy from you. Doesn’t it make sense to harness the power of a big idea into your advertising? Now Marketing Wizards, did you like this video? Then do me a BIG favor … please subscribe and share it with peeps all across the YouTubes and the Interwebs. And let me hear from you. Send in your marketing and advertising questions. Hit me up at [email protected], and I’ll give you an answer right here. As always, we’re in this together. I’ve got your back. I’ll see you real soon.
Views: 4513 Tom Wanek
Introduction to IMC 463 Brand Communication Decisions
 
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IMC faculty John Greening introduces the Brand Communications Decisions course for IMC Online students.
"Do you know what I mean?" Taking responsibility for being understood | Fiona McNae | TEDxExeter
 
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Communication is complicated: Fiona shows how words, numbers and emojis mean different things to people from different backgrounds. She wants us to take more responsibility for ensuring people understand what we're trying to say. -- At TEDxExeter 2016 our speakers encapsulated the idea of movement, that grappling with humanity’s toughest questions requires first a vision, a dream, and then action. Video Production Chromatrope (http://chromatrope.co.uk/) Production Manager Andy Robertson (http://www.youtube.com/familygamertv) Fi McNae is the co-founder and CEO of Space Doctors, an international consultancy specialising in strategic cultural and semiotic insight for brands. She has had an important role in bringing academic semiotics into the commercial sphere, using cultural and semiotic techniques in brand strategy, new product development and communications. Space Doctors is focused on making client teams both informed enough and brave enough to make a positive difference to culture and society through their activities, and to use their brands to this end in a more purposeful and imaginative fashion. Fi also has a doctorate in molecular toxicology and an MBA specialising in marketing effectiveness and agency accountability. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 4066 TEDx Talks
Print Success. . . the INSIGHT way!
 
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Insight Communications - India’s largest provider of Graphic Arts solutions and equipment sales. We ensure the best quality printing products & solutions from best of the best brands. For more info, please visit us at http://www.insightwithin.com
Purpol Marketing - the home of marketing insight for construction and manufacturing sectors
 
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Welcome to Purpol Marketing... The home of marketing insight. We understand your marketing challenges and want to help. You have great plans for your business - gaining extra customers, running direct mail campaigns, a presence on social media and a stunning new updated website -- but can't fit everything in. Purpol Marketing is here as your external marketing department. We are experts in all areas of marketing and specialists in the construction and manufacturing sectors. We can offer another pair of hands in your marketing department, a strategic business viewpoint and a fresh perspective. Purpol Marketing Limited are able to fill that gap, with freelance specialists able to develop and implement effective marketing strategies that get results. Call us now to find out more on 07966 333657 or email me on [email protected] -- we would love to chat with you. Purpol Marketing are pleased to offer help with • Business Strategy and Business Development • Marketing Strategy and Market Segmentation • Bid Management • Pre-Qualification Questionnaires (PQQ's) • Lead Generation and Customer Loyalty • Marketing Mentoring and Training • Public Speaking and Networking We have proven expertise in all elements of marketing and are specialists in B2B Marketing within the Construction and Manufacturing Sectors. As a board level Marketing Director I understand the business challenges that you face. "What are the two biggest marketing problems today for businesses?" The problems are the same as they always were. Finding prospects and turning them into customers. And improving what you offer in terms of product and service. Speed of change is the new challenge - the need to keep up with the pace of change especially online. Purpol Marketing offers you dynamic, enthusiastic, award winning marketing specialists with extensive experience of delivering impressive results. So if you need assistance with your Business Strategy, Bid Management or maintaining Customer Loyalty; or if you want to rebrand and reposition your company, please let us help you. If you want more business Leads or to develop a social media strategy, or want help with Public Speaking, presentation skills and Networking - we are there for you! And if you have marketing resource that is new to the role or at the start of their careers we offer specialist Marketing Mentoring and Training. Purpol Marketing is owned by Denise O'Leary, a Board level Marketing Director with Chartered Marketer status. Denise also holds both a Master's Degree specialising in Marketing with Business Strategy and a First Class Honours Bachelors' Degree in Business Administration. I have recently won the following awards: • CANMOL Welsh Marketing awards finalist 2013 • Women in Marketing Finalist 2013 -- Consumer Category • Chartered Marketer ongoing since 2005 I have 13+ years of marketing experience in real companies within the manufacturing and Construction sectors and know what marketing will make a difference to your business. Our extensive experience covers the following areas: Business Strategy Development Marketing Audits Market Segmentation Bid Management Tender quality submissions Prequalification questionnaires (PQQS) Lead Generation Marketing Communications Branding Social Media Public Relations (PR) Website Generation Creative Design and print production Direct Marketing Customer Loyalty Literature Generation Email Marketing Customer Relationship Management Marketing Mentoring and Training Internal Communications Public Speaking and Networking We can also use our marketing skills to help write or update your LinkedIn profile and maximise your CV to improve your future job prospects. Please look at my LinkedIn profile on https://www.linkedin.com/pub/denise-o-leary-ma-dipm-mcim-fidm-chartered-marketer/89/103/856 So whatever your marketing challenges from Bid management, to tenders; branding and company vision to website and direct marketing or from customer acquisition and lead generation to presentation training, we would love to help. Please get in touch on 07966 333657 or email me on [email protected] Thank you, and we look forward to working with you soon. Denise O'Leary Purpol Marketing Limited
Views: 812 Purpol Marketing
4. How Do You Create Brand Awareness? | #BoFEducation
 
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Imran Amed explains how to build brand awareness in the early years of a business.►► All Episodes: 1. Do You Really Want to Start a Fashion Business? http://bit.ly/2qJ8lh2 2. How Do You Write a Fashion Business Plan? http://bit.ly/2pc9a1S 3. How Do You Finance Your Fashion Business? http://bit.ly/2pSO9bf 4. How Do You Create Brand Awareness? http://bit.ly/2pqGcqZ Watch the full series here: http://bit.ly/1QjU5S5 ►► Get your complimentary BoF Professional membership here: http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
Stand Out: How to Communicate in Times of Crisis
 
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How to Communicate in Times of Crisis By Marshall Goldsmith In this interview with my wonderful friend, Dorie Clark, world authority on helping people get their message out in a crowded marketplace, we talk about how leaders should communicate in times of crisis. https://dorieclark.com/ @dorieclark https://www.amazon.com/Dorie-Clark/e/B009FBO664 Author of Entrepreneurial You, Reinventing You, and Stand Out, Dorie is recognized as a “branding expert” by the Associated Press. She’s also one of the Marshall Goldsmith 100 Coaches, Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business, a former presidential campaign spokeswoman and a frequent contributor to the Harvard Business Review and Forbes. Marshall: Dorie, you have a fascinating background. You've worked in the political scene. You've helped people deal with crisis and you teach this at Duke University’s Fuqua School of Business. Tell us what is it like for leaders to communicate in times of crisis. Dorie: Thanks Marshall. When leaders are faced with a crisis, it’s a tense situation. The normal communication of calmer times doesn’t work well. That’s because leaders have things coming at them and they can’t really plan things out. The key is to understand a few things. 1) We often tend to over promise, pretend we know the answers in crisis. This doesn’t work. Have you heard the saying “the cover up is worse than the crime”? It’s true. And, this extends even to those who make honest mistakes by pushing just a little too far. In crisis, you want to say as much as you know, but no more than that, because you will get hammered if you do not state the facts. 2) In crisis communication there are only 3 avenues you can take, really only three things you can say: The first is “I didn’t do it.” If you didn’t do it, just say that. That works. The second is, “I did it, but it was justified. Then you explain why you tried to change the narrative to make sense of it. The third is, “yes, we did, and we’re sorry.” If you have to do this, you want to say it as quickly as possible. If you start out denying, which is a human impulse, and it takes days, weeks, or months to get to the acknowledgement of the truth, unfortunately, your reputation is likely to become irreparably tarnished in the interim. Marshall: Dorie, I love what you're doing. It's very related to our Stakeholder Centered Coaching process. We give leaders feedback, they get the good news, they find out what they need to change and when they have made mistakes. Then, they apologize and get to work. The sooner they do this, the better when it comes to change. So, I love what you're doing. I think it helps organizations, and I think it helps individuals. It’s just a good way to look at living. https://dorieclark.com/ @dorieclark https://www.amazon.com/Dorie-Clark/e/B009FBO664
Views: 1830 Marshall Goldsmith
V Vasantha kumar, India South Asia Brand & Communications Leaders, IBM
 
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Mr. Vasantha gives more insight on Magazine industry as a medium for marketers and advertisers.
Dynamics 365 - Relationship Insights
 
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In this video we look at the Dynamics 365's new Relationship Insights feature. We walk you through how to setup and configure several of the feature, including the Relationship Assistant, and the Auto Capture feature.
The African Consumer
 
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ESCP Europe Business School and its Creativity Marketing Centre (CMC) hosted a masterclass on the subject of 'The African Consumer'. The session was led by Feyi Olubodun, General Manager and Chief Operating Officer of Insight, Nigeria's largest communications agency. Our special guest shared key insights on the Nigerian market and African consumers at large, and highlighted the importance of understanding the local consumer, commerce and culture. More information: http://www.creativitymarketing.org/
Views: 2998 ESCP Europe
Brand Recruitment's Marketing Job Interview Tips
 
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We've put together some animations with tips that can hopefully give you some useful advice on interviewing for marketing jobs. Our animations are geared towards marketing job-seekers but can be used for any interview preparation. http://www.brandrecruitment.co.uk/interview-tips/
Views: 65281 Brand Recruitment
Shaw Business | Owner Insight | Small Business Social Media Branding | Mobi by Shaw Go
 
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Hear from Mia Kohout, General Manager of Mobi by Shaw Go, on the importance of social media for their brand. The Shaw Business Owner Insight Series lets you hear from innovative business owners about what inspires them, what challenges them and what advice they would give to other small business owners going down the same path.
Views: 166 Shaw
Social Media Intelligence: Understanding Consumer Voice - June Communications Breakfast
 
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Jillian Ney is the first Dr of Social Media in the UK. Jillian is founder and CEO of the 'social intelligence' consultancy, Disruptive Insight, where she helps brands transform digital noise into valuable insight for business. Come along to The Corinthian on Thursday 5th of June and hear Jillian tell us more about 'social intelligence' and how it is increasingly being used to describe the next evolution of social listening and acting upon consumer conversation in social media.. Booking details are available at http://www.communicationsbreakfast.com
Views: 125 Creating Sparks
What’s up, Audi? #12 | Spotlight on: the Audi AI:ME at #AutoShanghai
 
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In episode 12 of “What’s up, Audi?” we are taking you to the future at #AutoShangai where the #Audi #AIME concept celebrated its #worldpremiere and at the same time, take you back to the first Audi ever. Also: watch Nico Rosberg take a closer look at the Audi #etron. #WhatsUpAudi #AudiUniverse #WhatsUp The YouTube series “What’s up, Audi?“ follows petrol head Misha Charoudin and the inspiring Cornelia Böhm from Audi Communications as they present everything that’s new in the Audi universe. From exclusive looks at new models, insights on the brand with Four Rings and news from the race track – we’ve got you covered! Stay tuned for news from the Audi Universe: Audi Blog: https://blog.audi.de/?lang=en Facebook: https://www.facebook.com/Audi.AG/ Twitter: https://twitter.com/audi_press?lang=en Audi MediaCenter: https://www.audi-mediacenter.com/en Combined electric power consumption Audi e-tron in kWh/100 km (62.1 mi)*: 26.2 - 22.6; CO2 emissions combined in g/km (g/mi): 0; Information on electricity consumption and CO2 emissions in ranges depending on the equipment and accessories of the car. // Combined fuel consumption Audi R8 Coupé V10 performance quattro: 13,1; Combined CO2 emissions in g/km: 297. Figures on the fuel consumption and the CO2-emissions vary in case of given ranges depending on the used combination of wheels/tires. www.audi.de/DAT-Hinweis
Views: 28250 Audi
Premium masculinity Insights
 
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Inspirée par le planning stratégique, le label Tropismes est une structure hybride et innovante, fondée par Cyril Blin De Belin pour aider les marques à révéler et à développer leur charisme. Spécialisations : INSIGHTS / PROSPECTIVE / BRAND STRATEGY / ENGAGEMENT http://www.tropismes.net http://www.facebook.com/tropisme
Views: 338 Label Tropismes
Marketing Case Insight 17.1: Virgin Media
 
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Richard Larcombe, Director of Advertising and Sponsorship at Virgin Media, speaks to Paul Baines about how the company uses digital marketing to differentiate itself in a saturated marketplace. Virgin Media is a leading communications provider offering fixed and mobile telephone, television and broadband internet services to businesses and consumers in the United Kingdom. This video case study corresponds to Chapter 17 of Paul Baines & Chris Fill's Marketing, 3rd Edition. http://oxford.ly/1bIKwcM
Multiply Digital Showreel
 
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Multiply is an integrated creative agency based in Edinburgh's historic West End and London's bustling Borough High Street, specialising a shopper marketing, digital and brand experience. A Times Top 100 ‘Best Company’ comprising planners, project managers, creatives, copywriters, digital developers and video & animation artists. We blend creative flair with academic insight to deliver communications campaigns that help brands perform and inspire performance; of the brands we work on, the clients we work alongside with and our people.
Views: 65 Multiply
Demo: IBM Customer Insight for Communication Service Providers
 
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IBM Customer Insight for Communication Service Providers is an advanced application that converts unfiltered network data into defined and usable customer data. In this brief demonstration, learn how refined data helps accelerate returns with unique and customer-specific use cases for Net Promoter Score and churn, customer profiling and customer engagement. Learn more at https://www.ibm.com/us-en/marketplace/customer-insights-for-telecom
Views: 766 IBM Analytics
2016 talent management & employer branding insights
 
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Insights into the needs of employees and job seekers help shape your employer brand strategy and talent management programs. Every year Randstad conducts research on a host of topics and across geographies, including the Randstad Award research which dives into what people find attractive in an employer. It zooms in on preferred companies, sectors and 10 key attributes incl. salary, career progression and training.
Views: 3554 Randstad Group
Integrated Marketing 2020 - CIM Key Insights Webinar
 
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What will the marketing organisation and marketer of 2020 look like? We’re now close enough that we can see what the future holds by reviewing what todays’ leading marketers are already achieving. Watch this Key Insight’s webinar and you’ll learn: • Practical digital marketing techniques you can apply today • How to select the best Martech stack • Free insight sources to set realistic targets • Creating agile marketing processes and skills • What Machine Learning and AI can really offer marketers Speaker - Dave Chaffey, CEO, SmartInsights
Humanise Your Brand at the Communications Breakfast February 2104
 
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Watch the overview video of the February Communications Breakfast where Claire Dunning director of Dunning Creating Sparks made a presentation on how to 'Humanise your brand' . Claire provided an insight on how to use your brand to build engagement and evoke empathy and trust. The Communications Breakfast events run on the first Thursday of the month and are held at The Corinthian Club in Glasgow. Details of future speakers are available at www.communicationsbreakfast.com
Views: 70 Creating Sparks

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