Watch this humorous sales video on one of Dan Seidman's favorite sales moments with a client that jerked him around.
Imagine you are leaving what feels like the 80th message for a prospect who just won’t call you back. If you feel a little snarky and more than tempted to tell them how you really feel about them ignoring you, you aren’t alone. If you actually do just that, you might be Dan Seidman. Seidman, the 2013 Stevie International Sales Training Leader of the Year at Got Influence?, shares his story in this month’s Sale Humor column.
I’m sitting in my office making lead-generation calls and I’m looking at my computer when up pops a woman’s name, from a prospect company. As I’m scrolling down through the notes field I see, “LVM,” “LVM,” way, way down the column. “LVM” means “left voicemail.” We had left voicemails for this woman forever, and she’s never returned a single phone call.
Well, I have something I’ve always wanted to try, and I think, “I’m going to try it on her.” I pick up the phone, and I call her. I get her voicemail, of course. This time when I leave her a message I say, “Congratulations. This is Dan Seidman from corporate recruiting. You have earned our company’s prestigious, Most Elusive Prospect Award. We’ve called you 47 times over the last three years (today makes 48), and you have not responded to a single phone call. Nobody in the history of our company – with tens of thousands of people in the database – has ever ignored us as frequently as you. Thank you, and congratulations on your award.” And I hang up the phone.
You know how sometimes in sales, when people jerk you around, you kind of wish you could do something like that, but you can’t think of what to say, or you’re not brave or stupid enough to do something like what I just did? Well I did it.
Guess what happened. She calls me back. And I get an earful. “You stupid jerk. I don’t ever have to return a phone call if I don’t want to. That was rude of you to leave me that message. Don’t ever call our company again. You’re a jerk.” And I just manage to squeak out, “I’m so sorry. I was just kidding.” And bang, she hangs up the phone.
I’m thinking, “Well, at least she didn’t call the VP of sales. At least she just called and ranted at me.” And the phone rings again moments later. It’s her again.
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