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The Marketing Mix - The product concept
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 12770 365 Careers
Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Episode 118
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P Marketing is everything involved in creating, communicating, and delivering value to customers, clients, and even society. Marketing is involved in everything from the market research that goes into determining what products consumers are looking for, to the message that is transmitted to consumers to inform them about a product and even persuade them to purchase it. In between those stages, marketing also plays a prominent role in determining how the product should look, designing the packaging that will enclose the product, deciding whether to sell the product through traditional retailers or entirely online, and establishing a price point that is not only attractive to consumers but allows gives the business the opportunity to be profitable. Now when most people think of marketing they often think of advertising, which is completely understandable given we are are constantly exposed to advertisements at home, at the office, and even during our commutes. Although advertising is a component of marketing it certainly does not explain the entire subject. In fact, advertising is simply one of the four different types of promotion, and promotion is one of the four main elements of marketing. So you can see that advertising, like the other marketing elements, merely plays a role in helping businesses create, communicate, and deliver a single unified message to potential customers. So how does a businesses create, communicate, and deliver value to its customers? Although there are many variables at work, a business can increase the probability of success by creating an effective and consistent marketing mix. Often referred to as the 4 P's, the market mix is a collection of four elements that outline the strategy for how a business intends to reach its customers. These four elements include product, place, promotion, and price. The product includes the tangible product or intangible service that will be used to fulfill a customer need or want. The features of a product, its physical form, packaging, warranties, and even after-sale service are all included under the product strategy. Place includes how a business intends to get products from the location they are produced to where they can ultimately be consumed by consumers. Place is often referred to as distribution since we are dealing with logistics. However, place not only includes the physical distribution of the product but also the channel through which it will be sold. Promotion involves establishing the most effective method for communicating with its customers about the various products that it sells. Promotion is primarily meant to communicate, inform, and persuade. An effective promotion strategy, like the other marketing mix elements, depends upon a businesses knowledge of its target customer. This knowledge allows a business to select the best way to communicate with its core audience and ultimately increase the success of its communications. The last element of the market mix is price. Price is the easiest marketing mix element to alter from a technical sense, however it is the most difficult thing to change. The reason is that altering the price of a product affects what consumers pay for that product, and a business can only charge as much as the market is willing to pay for a product. Technically a business can charge whatever price it wants, but that does not mean that consumers have to pay that price. Like the other marketing mix elements, price can send a message to consumers. For example, many believe that maintaining low prices is the best method to attract consumers. Although this can be an effective pricing strategy for certain items, it can also confuse consumers. For example, Tiffany & Co. sells expensive jewelry and is known for high quality and is one of the most recognizable brands. Because Tiffany & Co is known for quality and maybe even exclusivity, it wouldn't benefit from a low price point. Dealing with the psychological aspect of pricing, consumers tend to view less expensive items as cheap in quality compared to their more expensive counterparts. Although this doesn't always hold to be true, businesses are very aware of the impact that price can have on the perceptions of consumers.
4 P's of Marketing| Marketing Mix |Philip Kotler |Product-Price-Place-Promotion| Hindi
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Marketing Mix - Making your product available to the right customers,at the right place and time. So it basically comprises of 4 P's : Product,Price,Place,Promotion 1. Product - What is your product? What are its features? How will the consumer use it? What are the various sizes and colours available? 2. Price - What is the pricing of your product? How much discount are you offering? What is the brand? How is the packaging done? 3. Place - Where are you selling your product? What is the supply chain? Are you selling it online or at physical stores? 4. Promotion - How will you reach your target audience? TV ads,sociala media or any other factors. Promotion startegy of similar markets? Watch this video to learn more Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically.
Views: 41962 Intellectual Indies
The Product Mix | Hindi | Marketing topics
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically.
Views: 29010 Intellectual Indies
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1325350 Evan Carmichael
CUSTOMER DRIVEN MARKETING STRATEGY
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 6966 Keiiiiiichi
Product Mix - Marketing Management Video Lecture by Prof. Vijay Prakash Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about Product Mix. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 9260 Marketing by Vijay
eTalks - The Secrets of Food Marketing
 
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Think you aren't being fooled by advertising tricks? Take a look at this so-called expert revealing food marketing's secret weapon. No amount of marketing makes factory farming acceptable. You can stop the spin at http://www.ciwf.org.uk/truth ------------------------------- This film was created by Catsnake (catsnake.com) for Compassion in World Farming (CiWF – ciwf.org.uk). For more information, please visit: ciwf.org.uk/truth We would like to give a big thank you to all those who helped with the project and the individuals who assisted in bringing the project to life: Cast: Actress: Kate Miles Crew: Director: Edward L. Dark Writer: Stephen Follows Producer: Lucy Fazey Executive Producers: Stephen Follows & Edward L Dark Editor: Rob Garwood Casting Director: Annelie Powell Production Designer: Jenny Ray Graphic Designer: Vincent Chatell Stage Manager: Gareth Weaver Costume: Giulia Scrimineri Camera Operator: Steve Brook-Smith Camera Operator: Anthony Gurner Camera Operator: George Simpson Sound Recordist: Sean Plunkett Production Assistant: Lauren Allen On Set Runner: Jessica Zuniga Speakers and Performers: Host: Tom Allen Paleoanthropologist: Ella Murray Astrophysicist: Ricarda Beckmann Burlesque Dancer: Scarlette Belle Shot on Location at: The Yard Theatre in Hackney Wick
The Product Life Cycle Explained
 
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Learn more about the Product Life Cycle on the free tutor2u website: https://www.tutor2u.net/business/reference?q=product+life+cycle This short revision video introduces and explains the theoretical concept of the product life cycle.
Views: 113262 tutor2u
Consumer Behavior, Consumer Behavior and Market Research (MBA, BBA), Gurukpo
 
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Dr. Sakshi Arora, Assistant Professor, Biyani Girls College explained about Consumer Behavior . It is the process involved when individuals or groups select, purchase , use or dispose of product, services, ideas or experiences to satisfy needs and wants. http://www.gurukpo.com, http://www.biyanicolleges.org
Views: 20326 Guru Kpo
3.3 25 Marketing Mix - Industrial and Consumer Products
 
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A video that applies the marketing mix to industrial and consumer products.
Views: 191 Mr Evans Business
Consumer Market Vs Industrial Market
 
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Consumer Market Vs Industrial Market! Learn what a consumer market and industrial market is and the differences in this video. Consumer market is focused on business-to-consumer selling while industrial market is business-to-business. In this video I give a couple of examples of business in an industrial and consumer market and a marketing mix for a product or service that business has. So be sure to watch til the end for all the details. 🔴Subscribe for more business videos: https://goo.gl/yYotVW 💻Check Out My Website: devinstreet.net 📷My Gear📷 ====================================================== -4K Action Camera http://amzn.to/2wGfgeK -XIAOKOA Lavalier Microphone http://amzn.to/2xZgx0M -TubeBuddy Extension tubebuddy.com/devinstreet -Dell HD Chromebook http://amzn.to/2xv2fmO -LG Risio Smartphone http://amzn.to/2xuLkkA -Samsung Galaxy Grand Prime Smartphone http://amzn.to/2wIY5JC -Esonstyle Bluetooth Earbuds http://amzn.to/2wGfO4i*This video was re-uploaded due to audio issue.
Views: 4557 Devin Street
Introduction to Marketing: The Marketing Mix | Episode 25
 
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Often referred to as the 4 P's, the marketing mix is a collection of four areas that marketers need to consider when selling products and services. In this video I'll highlight each of those four areas and provide an explanation of some of the different elements that marketers will consider while establishing there own marketing mix. Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Episode 52: Introduction to Marketing: The Product Mix
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P SoundCloud: http://bit.ly/1hNcJ2k The product mix is the collection of products lines and individual products that a business offers. Each of these product lines is intended to attract a specific customer. By increasing the number of product lines, businesses put themselves in a position to cater to a wider consumer group. In this video I'll describe the product mix and provide an example using popular consumer hardware and software company Apple.
PRODUCT MARKETING MIX - 4Ps OF MARKETING by Ashish Gupta
 
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Video 4 - What are 4Ps of Marketingby Ashish Gupta Hi Everyone, In this video you will learn about 4Ps of Marketing and what's its importance in overall marketing process. Do share your feedback and queries in comment box. To connect with me drop a mail at [email protected] Happy Learning!!!
Views: 558 edutorial
Classification of Consumer Products (Marketing)
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 7063 Jermelyn Dacula
The Marketing Mix
 
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To learn more about the Marketing Mix, see the article at https://www.mindtools.com/pages/article/newSTR_94.htm. If you’re building a marketing campaign for your product, you’ll want to prime its entry into the marketplace, so it has the best possible chance of success. To achieve this, there are some questions that you’ll need to ask yourself first. The 4Ps of marketing takes the guesswork out of product placement and prompts you to ask the right questions at the right time, so you can define your marketing options and optimize its impact with your target market. To find out more, watch this video.
Views: 38330 MindToolsVideos
Episode 53: Introduction to Marketing: The Promotional Mix
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P Businesses use promotion to educate, inform, and persuade consumers about themselves, their products, and their services. With a variety of promotional methods available to them, businesses need to develop a strategy so that they promote their products in a unified and effective fashion. This strategy is what's known as the promotional mix. In this video I'll describe each element of the promotional mix as well as explain how each is used to enhance a businesses marketing efforts.
The 4 Ps of The Marketing Mix Simplified
 
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Learn how Product, Price, Promotion and Place create an effective Marketing Mix. Humorous examples depict various Target Markets in this easy-to-understand video. From the Design & Marketing curriculum by Paxton/Patterson Learning Systems. Learn more at http://www.paxtonpatterson.com/actionlabs-overview.aspx ©2017 Paxton/Patterson Animation: Peter Deuschle Voice-over: Peter Deuschle
Views: 58119 Paxton/Patterson
PRODUCT LEVELS BY PHILIP KOTLER II MARKETING MANAGEMENT II BBA 3rd / Bcom II PowerPoint Presentation
 
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WATCH THE UPDATED VIDEO HERE : https://youtu.be/9dPTJS_cS3Q This presentation is all about the different levels of a product. **After watching this video you will get to know the following things: -the five levels of a product with interesting and suitable examples ... CORE PRODUCT BASIC PRODUCT EXPECTED PRODUCT AUGMENTED PRODUCT POTENTIAL PRODUCT - for more videos please visit https://www.youtube.com/channel/UCq6F_3o__BOOKm8ne_28TgQ keywords:- 5 product levels, five product levels, product levels, levels of product, product levels with examples product levels ppt product levels in marketing management product levels pdf product levels in marketing examples product levels customer value hierarchy product levels of a car product levels of a hotel product levels definition product levels of a college product levels product levels in marketing product levels and classification product levels augmented product levels and their marketing implications product levels and examples product availability levels product attribute levels various product levels are product levels of airlines product levels core actual augmented a levels product design product levels by kotler product benefit levels product levels core benefit five product levels by philip kotler product levels customer value hierarchy example product levels core actual and augmented packaging product levels core facilitating supporting augmented product levels classification product levels car product levels core augmented product cleanliness levels and contamination control program product category levels product levels diagram product development levels product decision levels product differentiation levels product distribution levels augmented product levels definition five product levels definition 5 product levels definition product levels example three product levels example product levels with examples ppt kotler product levels example different product levels examples five product levels explained kotler five product levels example explain product levels event product levels product five levels product feature levels five product levels example five product levels in marketing examples five product levels of the customer value hierarchy five product levels of toyota five product levels of coca cola four product levels four product levels in marketing product manager levels google product saturation levels in global market product saturation levels in global market ppt product levels hotel product hierarchy levels in sap product hierarchy levels product hierarchy levels in marketing product levels in hospitality explain the product hierarchy levels product levels in marketing ppt product levels in tourism product levels in marketing pdf product levels iphone product innovation levels product inventory levels product manager job levels product levels levitt product launch levels landsat product levels three product levels levitt product levels marketing product levels meaning product maturity levels product manager levels product mix levels product levels of mcdonalds 4 product levels marketing product naming levels product design a levels needed product levels of pepsi product levels of marketing product levels of services product levels of kotler product levels of tourism product levels philip kotler product ph levels product planning levels product planner levels product packaging levels product positioning levels five product levels ppt product quality levels product recall levels product readiness levels product range levels fda product recall levels product levels slideshare product service levels product support levels product saturation levels product specification levels product specification levels api product strategy levels 5 product levels slideshare product levels the customer value hierarchy product three levels product toxicity levels five product levels toyota kotler five product levels theory the product levels three product levels kotler illustrate product levels using an example various product levels various product levels and their marketing implications various product levels of airlines vijf product levels product levels wikipedia five product levels wiki product levels in marketing with example wow product levels calcium and phosphate product levels product 3 levels product categorization 3 levels 3 product levels kotler 3 levels product concept 4 product levels product 5 levels 5 product levels ppt 5 product levels คือ 5 product levels with examples 5 service product levels kotler keller 5 product levels windows 8 product levels Hope you liked my video... for ppt please contact me in comment section.
Views: 15911 Sonu Singh - PPT wale
Marketing: Segmentation - Targeting - Positioning
 
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For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 191305 tutor2u
Chapter3: Customer -- Driven  Marketing Strategy -1
 
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اسم المساق: إدارة التسويق اسم المحاضر: د.رشدي وادي مشرف الموقع: أ. خالد محمد الأدغم الكلية: التجارة القسم: إدارة الأعمال وصف المساق : يهدف هذا المساق إلى توضيح المفاهيم والتطبيقات المختلفة المرتبطة بالتسويق كأحد وظائف المنشأة وذلك من خلال تعريف التسويق، مبادئه، أهميته، منهج دراسته، المزيج التسويقي, المزيج الترويجي، هيكل التنظيم التسويقي، سلوك المستهلك، العوامل المؤثرة في التسويق، بحوث التسويق، تكاليف التسويق، دراسة مستفيضة للسلعة والسوق وسياسات التسعير والطلب, أدوات التسويق الحديث.. مركز التميز الأكاديمي: http://lectures.iugaza.edu.ps/ http://quality.iugaza.edu.ps/ExcellenceCenter/ar/Default.aspx قائمة محاضرات المساق: http://www.youtube.com/playlist?list=PL9fwy3NUQKwYS-gSa4CLyYZCO-F6qzLZD الجامعة الإسلامية غزة: http://www.iugaza.edu.ps/ar قناة مركز التميز الأكاديمي بالجامعة الإسلامية - غزة على YouTube : http://www.youtube.com/iugaza1
Views: 8514 iugaza1
Marketing Plan Sample - 5 Simple Steps to Market Any Business
 
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Marketing Plan Sample https://successwithtyson.com/3-steps-attraction-webinar?utm_content=yt-marketing-plan-sample Mоѕt Pорulаr Marketing Plan Sample: Imроrtаnt Cоmроnеntѕ In оrdеr fоr уоur buѕіnеѕѕ tо ѕuссееd, уоu nееd tо mаrkеt your product іn the mоѕt еffесtіvе wау роѕѕіblе. But before thіѕ саn bе done, you will nееd a vеrу іmроrtаnt mаrkеtіng tооl іn thе fоrm of thе mоѕt popular mаrkеtіng рlаn ѕаmрlе. While mаnу business еxреrtѕ саn еаѕіlу рrоvіdе уоu wіth thіѕ, іt is ѕtіll уоur responsibility to know thе соmроnеntѕ оf thе most рорulаr mаrkеtіng рlаn sample. Sо, here thеу are: Thіѕ іѕ probably one оf thе mоѕt іmроrtаnt components оf a mаrkеtіng sample рlаn as it dictates hоw уоu wіll start wіth уоur рlаn. Mаkе sure that thе most рорulаr mаrkеtіng ѕаmрlе рlаn thаt уоu have chosen contains уоur tаrgеt market and іt ѕhоuld be аѕ dеtаіlеd as роѕѕіblе. If you have a rеѕtаurаnt business, іt іѕ a must that the mаrkеtіng sample plan states thе сuѕtоmеrѕ you аrе аіmіng fоr. Yоu саn tаrgеt fаmіlіеѕ wіth kіdѕ, couples, оr tееnаgеrѕ. Thе Fосuѕ оf Yоur Prоduсt in your Marketing Plan Sample Onсе you hаvе already ѕеt thе fосuѕ оf your market, іt іѕ nоw time tо dеtеrmіnе the focus оf уоur рrоduсt. For еxаmрlе, you wаnt tо fосuѕ оn fаmіlіеѕ with kids, thеn, it іѕ a must that уоu mаkе your menu affordable and you need to serve thеm ԛuісklу. So the first two steps of your marketing plan sample involve Identifying your product Benefits and Identifying your target audience. Marketing Plan Sample Dеtаіlѕ аnd Stаtіѕtісѕ After you hаvе successfully determined thе focus of уоur mаrkеt аnd thе focus of your рrоduсt, you саn nоw bасk it up wіth dеtаіlѕ аnd statistics. Mаnу mаrkеtіng ѕаmрlе рlаnѕ will deceive you wіth thеіr flоwеrу wоrdѕ, but іt іѕ іmроrtаnt thаt you gо bу thе mоѕt рорulаr mаrkеtіng plan ѕаmрlе ѕо thаt уоu can be assured оf gооd rеѕultѕ. It muѕt contain сеrtаіn рrоgrаmѕ, tасtісѕ аnd dеtаіlѕ, including ѕоmе ѕtаtіѕtісѕ оn hоw уоur рrоduсtѕ аrе fаrіng іn thе mаrkеt. Yоur marketing ѕаmрlе plan muѕt соntаіn rеturn vіѕіtѕ, сuѕtоmеr reviews, dіnnеrѕ ѕеrvеd аnd mаrkеtіng mеѕѕаgе, аmоng оthеrѕ. Revisions to your Marketing Plan Sample Starting a buѕіnеѕѕ is nоt a ѕіmрlе сhоrе аѕ it rеԛuіrеѕ соmрlеtе dеdісаtіоn аnd оf соurѕе, саріtаl whісh is your hаrd-еаrnеd mоnеу. And ѕо, іt іѕ a muѕt that you rigorously gо thrоugh your mаrkеtіng рlаn ѕаmрlе before finally implementing іt. You need tо rеvіеw and rеvіѕе your marketing plan sample. You nееd tо mеаѕurе results and track реrfоrmаnсе. In thіѕ wау, уоu саn еnѕurе the еffесtіvеnеѕѕ оf thе mоѕt рорulаr marketing рlаn ѕаmрlе that уоu hаvе uѕеd. When уоu believe that еvеrуthіng іѕ nоw good tо go, уоu can аlrеаdу рrераrе fоr the opening of your business. Be sure to continue your research on an effective marketing plan sample http://www.youtube.com/watch?v=mjrguLMxIf0
Views: 328848 Tyson Zahner
#28, Marketing mix and product mix(Class 12 business)
 
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class 12 business studies marketing management.. marketing mix... product mix... mind your own business video 28
Views: 148517 Mind your own business
7. 4Ps of Marketing / Marketing Mix by Prof. Vijay Prakash Anand
 
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In this video, I have talked about one of the most important concepts in Marketing - Marketing Mix. It is also widely known as 4 P's of Marketing. Check this video to know more... ................................................................................................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page to stay updated in the area of Marketing: https://www.facebook.com/marketingbyvijay Please send your queries, feedback and suggestions on [email protected]
Views: 156217 Marketing by Vijay
Topic 12 Recap: Global Marketing and the Multicultural Consumer
 
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Marketing to multicultural consumers can be a challenge. It is important to understand how elements of the marketing mix (product, price, place, promotion) can be used strategically but also how they sometimes unintentionally activate attitudes and beliefs about our brand.
Views: 33 Melissa Bublitz
Marketing Mix and Elements of Marketing Mix 1 Product  Class XII Bussiness Studies by Ruby Singh
 
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For the first time in INDIA, textbook in Economics, Accountancy & Business Studies with FREE Video Lectures by Eminent Authors/Subject Expert. To buy books visit www.goyal-books.com To view FREE Video Lectures visit www.goyalsOnline.com/commerce About the Book » Written strictly according to the latest syllabus prescribed by the CB.S.E., New Delhi. » Up-to-date study material provided by using the latest available data. » Elaborate explanation of the concepts. » Summary (Points to Remember) given at the end of each Chapter. » Numerical Problems from previous years' question papers incorporated and solved in the respective Chapters. » Methodology of solving typical numerical problems given wherever necessary. » Methodology of drawing typical diagrams given wherever necessary. » Comprehensive Exercises given at the end of each Chapter. » Sample Question Paper given at the end of the book. » Multi-disciplinay Problems given at the end of the books. » Video lectures on each topic with replies to queries for better and clear understanding of the concepts by the Author/Subject Matter Expert. Benefits of Video Lectures » Easy to access anytime: With video lectures, students can learn anywhere from their mobile devices: desktops, laptops, tablets or smartphones. » Students learn when they are primed to learn. » Students can pause, rewind and replay the lecture. » Eases the distraction of having to transcribe the lectures. » Self-paced learning: Students can follow along with the lecture at their own pace, going more slowly or quickly » Bookmarking: Students can bookmark the point where they're up to in the video so they can easily return and continue watching the lecture at a later point. » Searchability: Students can easily search through the lecture to find the required sub-topic they need, without having to rewind and fast forward throughout the video. » Greater accuracy: Students will understand the lecture better and can make sure that they have not misheard anything. » Facilitates thinking and problem solving: It improves research skills, collaborative working, problem solving, technology and organisational skills.
Marketing Mix: Product
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/join -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 756 Albert Hagul
Documentary on Marketing Mix and Consumer Profile of "PRAN-Power Energy Drink"
 
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Prepared for Dr. Mohammad Baktiar Rana by Students of WMBA-IBA-JU
Views: 2357 Shanjida Alam
Nike Marketing Strategy 2014 | Successful Marketing #1
 
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Having just completed a case study assignment, I thought I would try out my digital skills and put my essay into video. I have followed Nike since I can remember, having seen posters in magazines, players on TV and football boot releases each season. Where Nike succeed so well is in their execution of clear, precise marketing material, from their logo to their above the line media promotion. The underlying theme of their strategy is to portray their consumer's as elite athletes, where you can always strive to maximise performance through the use of their products. Nike's brand strategy is to create a powerful brand, which creates brand loyalty worldwide across all sporting products. They lead the way in terms of innovative technology, brand identity and athlete endorsements. Recent marketing campaigns include the 'The Chance' which was a social media campaign aimed at aspiring athletes competing for a place in 'The Nike Academy'. Heavy investment each year in promoting football goods has seen campaigns such as 'My Time is Now' and 'Take it to the Next Level'. My favourite campaign from Nike is the 2012 'Find Your Greatness' promotional campaign which was closely linked with the 2012 London Olympics. Legislation only permits a select few from using the Olympic Ring branding within their marketing material in the build up the Olympics, however Nike succeeded in tapping into the world wide sporting emotions of the public. Not once is the Olympics mentioned however Nike was second only being Mars (an official sponsor of the Olympic Games) in twitter mentions associated with the Olympics. Nike are the front runner in producing clear, market leading designs, and with an implemented attitude into breaking new boundaries with revolutionary marketing strategies it is because of this that I see Nike as a pioneer of successful marketing.
Views: 96736 Cris Bowyer
7 P's of Marketing | Marketing Mix for Services |Hindi | Marketing Course
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically.
Views: 36386 Intellectual Indies
Marketing Mix. 4P model and 7P model.
 
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Marketing Mix is a set of tools targeted to maximizing customer satisfaction and growing their loyalty. The classical marketing mix 4P model was introduced in 1960 by Jerome McCarthy and included four elements: Product - an item that satisfies the consumer's needs or wants. Price - an amount a customer pays for a product. Place - sales channels for providing product or service. Promotion - marketing communications. As competition in all markets becomes more complex, the 4P model also underwent a change into a 5P model and then to the 7P model. To the element above were added: People - service personnel who represent the company's values to customers. Process - the procedures, mechanisms, and flow of activities by which service is delivered. Physical evidence - the space where customers and service personnel interact. 1# Product 01:40 If a company has a very good product, it is already half the success. Unfortunately, many people think the good product is enough. No, it is not, a good product is just an invitation ticket to the market and thanks to this ticket, you have a good opportunity to enter the market and start your business. However, you have to use all P in order to get a good result. You must ensure to have the right type of product that is in demand for your market. So during the product development phase, the marketer must do an extensive research on the life cycle of the product that they are creating. 2# Price 03:00 The price of the product is the amount that a customer pays to enjoy it. Adjusting the price has a direct impact on the entire marketing strategy. 3# Place 04:27 Place or distribution or sales channels. There are lots of distribution channels, but many companies use just couple. Distribution channels can be short or long. There are three main types of channels, all of which include a combination of a producer, wholesaler, retailer and end consumer. 4# Promotion 05:56 The promotion includes advertising, sales promotion, event marketing, public relations, direct marketing, digital marketing, interactive marketing, Word of mouth, product placement. 7P Model 08:42 5# People 08:57 People are the key element of any service. Sales are built on the trust, people buy from people that they like. Your staff has very important role in service delivery and customer relationship because they translate the quality into service. Excellent customer services have the positive impact on your brand and positive referrals. 6# Process 09:20 Processes are included all stages from development to delivery and directly influent to the service. It a kinda guideline, where defined step by step, all interaction with clients, standards, and service rate. 7# Physical evidence 09:53 Everything your customers see when interacting with your business - physical environment, design, packaging, branding, website. Customers tend to rely on physical cues to help them evaluate the product before they buy it.
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1383613 Brian Tracy
Brand equity in the hearts and minds of consumers
 
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This is a brief summary of an academic paper, forthcoming at The Journal of Marketing. The authors investigate whether and how the equity of consumer product brands in the hearts and minds of consumers carries over into equity in the marketplace and into better response to the brand's marketing activity. Citation: Hannes Datta, Kusum L. Ailawadi, and Harald van Heerde. "How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing Mix Response?," Journal of Marketing, forthcoming.
Views: 3516 hannesd84
[Full Video] Marketing Mix and Elements of Marketing Mix 1 Product Class XII Business Studies
 
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For the first time in INDIA, textbook in Economics, Accountancy & Business Studies with FREE Video Lectures by Eminent Authors/Subject Expert. To buy books visit www.goyal-books.com To view FREE Video Lectures visit www.goyalsOnline.com/commerce About the Book » Written strictly according to the latest syllabus prescribed by the CB.S.E., New Delhi. » Up-to-date study material provided by using the latest available data. » Elaborate explanation of the concepts. » Summary (Points to Remember) given at the end of each Chapter. » Numerical Problems from previous years' question papers incorporated and solved in the respective Chapters. » Methodology of solving typical numerical problems given wherever necessary. » Methodology of drawing typical diagrams given wherever necessary. » Comprehensive Exercises given at the end of each Chapter. » Sample Question Paper given at the end of the book. » Multi-disciplinay Problems given at the end of the books. » Video lectures on each topic with replies to queries for better and clear understanding of the concepts by the Author/Subject Matter Expert. Benefits of Video Lectures » Easy to access anytime: With video lectures, students can learn anywhere from their mobile devices: desktops, laptops, tablets or smartphones. » Students learn when they are primed to learn. » Students can pause, rewind and replay the lecture. » Eases the distraction of having to transcribe the lectures. » Self-paced learning: Students can follow along with the lecture at their own pace, going more slowly or quickly » Bookmarking: Students can bookmark the point where they're up to in the video so they can easily return and continue watching the lecture at a later point. » Searchability: Students can easily search through the lecture to find the required sub-topic they need, without having to rewind and fast forward throughout the video. » Greater accuracy: Students will understand the lecture better and can make sure that they have not misheard anything. » Facilitates thinking and problem solving: It improves research skills, collaborative working, problem solving, technology and organisational skills.
Why You Should Know the Difference Between Push and Pull Marketing
 
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Follow our channels: Twitter: https://twitter.com/WhiteSharkMedia Facebook: https://business.facebook.com/WhiteSharkMedia?business_id=973789562652813 LinkedIn: https://www.linkedin.com/company/2039441 Instagram: https://www.instagram.com/white.shark.media/ Google+: https://plus.google.com/+Whitesharkmedia/posts _________________________________ Transcription: There are a lot of marketing channels you can explore. Which one will fit your strategy best? Hi everyone, my name is Ximena, and today I will be talking about push and pull marketing, and how knowing the difference can help you shape your overall marketing strategy. There is no secret push and pull formula, but knowing the difference can help you determine how they interact together and let you know if you need a little bit more pushing or a little bit more pulling in your strategy. Push marketing is interruptive. When businesses use push marketing, they try to get a message across potential customers without them knowing if they have a desire or a need for it. A good example of push marketing could be a video ad that prevents you from watching that "Charlie bit my finger" clip on YouTube. Then think, "Is this the best way to reach my set of current or potential customers?" Now, by any means am I trying to say that push marketing is negative because of its interruptive nature. However, you do need a little bit more resources, because it can include efforts like TV or print, which are more expensive, and will not necessarily produce long-term effects. On the other hand, pull marketing may appear as a response whenever your customers are looking for your product or service. So in other words, the purpose of pull marketing is to foster the demand for what you have to offer. A great example of pull marketing is optimizing your website for search engines through SEO, which will ease the process of potential customers to find you when looking for your product. Running a search campaign through AdWords or Bing is also a pull strategy that can bring qualified traffic to your site. Pull marketing is usually easier to track and very cost-effective. For instance, you could set up a PPC campaign, set a monthly budget, and not have to spend one more penny than that. Truth is, when it comes to marketing, you are always doing a little bit of pushing or a little bit of pulling. So, is running a PPC campaign that targets your niche audience the best way to go? Or is running a Yellow Pages ad your solution? You can be the judge of that now that you know the difference between push and pull marketing. And that's it. If you want to learn more tips like this, check our YouTube channel, or find our blog at whitesharkmedia.com.
Views: 24934 White Shark Media
What Is Promotion In The Marketing Mix?
 
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Understand exactly how to set and plan a promotional strategy deliver on your businesses goods in marketing, promotion refers any type of marketing communication used inform or persuade target audiences the relative merits product, service, brand issue. Promotion in four p's cleverism promotion ps marketing mix "imx0m" url? Q webcache. However, nowadays, the marketing mix increasingly includes several other ps 7 mar 2018 promotion element of (4p's) pr, direct mail, dagmar, push and pull, sales 6 jun 2014 promotions are an integral part. It is one of the basic elements market mix, which includes four p's price, product, promotion, and place 4ps make up a typical marketing mix promotion. Promotion (marketing) wikipedia. Googleusercontent search. Which promotional methods are used depends on several factors 15 dec 2017 the mix mainly uses 5 different types of promotions to reach end customer and attract him brand simultaneously building sanitation marketing applies or four ps, which form core any social program place, price, product, promotion 3 jul. The reason behind this is that when you what the role of promotion within marketing mix? What are elements. It consists of public relations, advertising, sales promotion and personal selling. Marketing strategies promotion, advertising, and public relations the marketing mix 4ps of from mindtools. In the marketing mix, promotion is a combination of activities such as advertising, variety promotional methods used referred to mix. A marketing mix and a promotional have differences, are both important to your business. Aug 2014 as part of the marketing mix, promotion includes all activities that involve communicating with customer about product and its benefits features. Learn about promotional mix in marketing. Promotion (marketing) wikipediapromotion in four p's cleverism. In order to successfully grow your business, you will need promotion is summarized as the specific communication avenues for a product. In general, promotions tend to focus on how attract the attention of consumers and 12 may 2018 promotional mix refers one marketing mix's 4ps consists advertising, public relations, personal selling, sales promotion. The promotional mix target markets, buying decisions & more sales promotion in the marketing video lesson purple phase. Marketing mix promotion biz development. Promotion marketing mix promotional strategy the. What is marketing mix the economic times. Marketing mix (4p's) promotion and promotional strategies. But since the result is often an increase in sales or customer loyalty, there thought to be long term return on this investment 24 apr 2015 promotion aspect of marketing mix. A marketer uses the four p's product, price, place, and promotion to first step for is develop a marketing communications strategy learn how use mix (often called 4ps of marketing) get right combination in your business. What is the difference between a marketing mix & promotional what place promotion in (intro
Views: 6 E Answers
THE MARKETING MIX
 
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Product - The Product should fit the task consumers want it for, it should work and it should be what the consumers are expecting to get. Place – The product should be available from where your target consumer finds it easiest to shop. This may be High Street, Mail Order or the more current option via e-commerce or an online shop. Price – The Product should always be seen as representing good value for money. This does not necessarily mean it should be the cheapest available; one of the main tenets of the marketing concept is that customers are usually happy to pay a little more for something that works really well for them. Promotion – Advertising, PR, Sales Promotion, Personal Selling and, in more recent times, Social Media are all key communication tools for an organisation. These tools should be used to put across the organisation’s message to the correct audiences in the manner they would most like to hear, whether it be informative or appealing to their emotions. People – All companies are reliant on the people who run them from front line Sales staff to the Managing Director. Having the right people is essential because they are as much a part of your business offering as the products/services you are offering. Processes –The delivery of your service is usually done with the customer present so how the service is delivered is once again part of what the consumer is paying for. Physical Evidence – Almost all services include some physical elements even if the bulk of what the consumer is paying for is intangible. For example a hair salon would provide their client with a completed hairdo and an insurance company would give their customers some form of printed material.
Views: 46 Md. Maruf Hasan
Omnichannel: Retail (R)evolution | Kilian Wagner | TEDxHSG
 
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Today consumers are demanding. They expect merchandise to be available online, but also a trustful and impeccable in-store service. To remain competitive, businesses must therefore act fast and smart. Illustrating his thoughts with inspiring example from some of today’s largest retail players, Kilian Wagner, CEO of a very innovative Swiss start-up, gives us insights on his retail strategy and on how Omni-channelling might just be the quiet revolution we have all been waiting for. Kilian Wagner, rethinks retail by holistically engaging with customers across online and offline worlds and bringing fashion to the optical industry. CEO of VIU, a Swiss eyewear startup shaking up the optical industry with a premium eyewear concept that breaks with norms through vertical integration and omnichannel retail. Seamlessly combining online and offline channels VIU is building holistic customer experiences, while offering premium and sustainable products at revolutionary prices. Founded in Switzerland in 2013 VIU is active in Germany, Austria and Switzerland, operating 17 own flagshipstores, proprietary online channels and more than 20 partnerstores. Prior to VIU, Kilian worked 5 years as a strategy consultant at McKinsey & Company, leading projects in different industries (Telecoms, Banking, Media, Consumer Goods) with focus on growth strategy and market entry. He holds a M.A. in Business Administration from the University of St.Gallen (HSG). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 60774 TEDx Talks
8. 7Ps of Marketing / Marketing Mix for Services - Prof. Vijay P Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETING10 In this video, I have talked about one of the most important concepts in Marketing - Marketing Mix. This video deals with Marketing Mix for Services and contains 7Ps of Marketing. Kindly go through 4Ps of Marketing video first and then continue the 7Ps video. Check out this video to know more... ................................................................................................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page to stay updated in the area of Marketing: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 72962 Marketing by Vijay
Consumer Adoption Process - Marketing-MBA Topic- Understand your customer to grow your business
 
07:18
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically.
Views: 4697 Intellectual Indies
Marketing Strategy | Pricing Strategies | External Pricing Factors | Chapter 10
 
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Marketing Strategy : Management Technology Based Marketing | Pricing Strategies | External Pricing Factors | Chapter 10; Introduction (00:00:19) Price (00:00:20 - 00:01:08) Price is set for two main reasons - : 1) Profit Oriented 2) Non - Profit Oriented Pricing Strategy and the Marketing Mix (00:01:09 - 00:02:27) *Promotion - How much money is set aside for promotion * Place - How is the product going to be distributed * Product - are production costs likely to increase External Pricing Factors and Internal Pricing Factors (00:02:28 - 00:04:09) External Pricing Factors * Supply * Market Demand * Competitors * Government - Internal Pricing Factors (It is based on Production Cost , Promotion , Distribution.) Pricing Strategies (00:04:10 - 00:09:30) - There are three main types of Pricing Strategies - : 1) Cost - Based Pricing - This Occurs when an Organization calculates the cost of a product, then adds a percentage mark up (profit)to it and sells at that price 2) Competition Based Pricing - This Occurs when a product's price is based on the competitor's prices not your own costs or consumer demand for the product 3) Value Based Pricing - This occurs when an organization sets its prices based on the consumer's perception of the value of the product. Pricing Strategies for New Products (00:09:31 - 00:12:05) These are o two types - : a) Market Skimming Pricing * Organisations aims for high price b) Market Penetration Pricing * Organisations aims for low price Strategies for Adjusting Pricing (00:12:06 - 00:18:20) * Discount Pricing (It can be classified into different categories for example Cash Discounts , Quantity Discounts , Trade Discounts etc.) * Psychological Pricing (Occcurs according to the Psychological Pricing) * Promotional Pricing (It can be small Packaged Products or product can be offered at a low price) * Segmented Pricing (It can be further categorised as - Location Pricing , Customer Segment Pricing , Time Pricing) * Geographical Pricing (It is because not all regions has the same social , economic Status) * International Pricing (Different Countries or Places will have different prices for the same product) Video by Edupedia World (www.edupediaworld.com) , free online education Download our App : https://goo.gl/1b6LBg Click here https://goo.gl/tPFKi6 to watch more videos on Data Marketing Strategy; All Rights Reserved
Views: 444 Edupedia World
CLIP 11 Marketing Mix: The Product
 
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http://www.tvchoice.uk.com - 12 mins 34 secs So what's the secret of a successful product? Case studies include Innocent Drinks' smoothies, Tossed's salad bar service and Arcam's upmarket DVD player. TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 62 TVChoiceFilms
What Is The Advertising Strategy?
 
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Marketing and advertising strategies what's the difference? . Advertising strategy encyclopedia business terms. Promotion is one of the key elements marketing mix, and deals with any or two way communication that takes place an advertising strategy a campaign developed to communicate ideas about products services potential consumers in hopes convincing them 14 apr 2016 outlining ten evidence based effective strategies, each scientific underpinning, adam ferrier (psychologist founder 16 feb as such, strategies are often designed catch attention, convey commercially meaningful message persuade online have same purpose, educate buy product service. And while these two concepts are related, there some critical when we say promotion, have an image of advertisement in our mind. The purpose of an ad may be to raise awareness (brand advertising), or elicit 28 mar 2017 the terms marketing and advertising are often used interchangeably. These advertisements may large corporations that are governed by the planning process use advertising strategies to harmonize functional elements of with other marketing mix. Here are some key steps to help you find a content plan that works for create digital advertising strategy easily & affordably get people's attention, push them your website, convert subscribers and customers is an audio or visual form of marketing communication employs openly ad campaign may be directed toward consumers businesses. Effective product assessment, market definition, media analysis, and budgetary choices result in an optimum plan never the perfect because resources are always limited advertising strategy can be defined as a blueprint to help sell given consumers. An advertising strategy is generally tailored to a target audience perceived be most likely out of the population purchase product plan developed by businesses create awareness among customers about or service and motivate them bold should address problems opportunities that can have greatest impact on sales, profits value company 6 sep 2014 every business needs promotion for reaching consumers. There are almost as many different advertising strategies there products to advertise, and each company follows its own unique strategy plans a campaign developed by business encourage potential customers purchase good or service. The marketing plan describes the specific action steps that are planned to meet a company's revenue now you need translate your approach so it applies youtube strategy. Steve jobs' advertising strategy is why apple still tops the market. Five m's of advertisement how to implement advertising strategy? . Although there are plenty of other methods to promote your products or company but advertising strategy is often a term that misunderstood by many companies. Advertising strategy an important aspect of any business. Advertising strategy marketing made simple. Advertising strategy encyclopedia business terms the definition of an advertising what is strategy? Defin
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What Is The Marketing Mix? The 7 P’s of Marketing
 
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The goal is simple, delivering the right product to the right customer at the right time (and at the right price). Making that happen is where the marketing mix becomes a keystone for your business. Example, the best products can sit on the shelves without the right promotion, the best offer won’t work if the product or price is mismatched with customer needs and bad customer service can drive people away from places they love. ProfileTree Article https://www.profiletree.com/what-is-the-marketing-mix/ Subscribe https://www.youtube.com/channel/UC7-Jip_iq32MByIpO9d41Kw Keywords what are the elements of the marketing mix what is the purpose of the marketing mix examples of marketing mix importance of marketing mix examples of marketing mix marketing mix example marketing mix place marketing mix promotion 7 ps of service marketing marketing mix pdf importance of marketing mix marketing mix price 7 cs of marketing marketing mix physical evidence marketing orientation definition marketing mix 7ps pdf 4 ps of marketing ppt 4 cs of marketing marketing mix definition by philip kotler 7 ps of marketing ppt marketing mix strategy examples marketing mix tutor2u 7ps of service marketing in hotel industry design mix business a level the marketing mix debunked 5 elements of marketing mix how to improve marketing mix why do companies use marketing mix marketing mix definition business dictionary bbc bitesize consumer protection laws mix marketing définition
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The 4 Pees of Luxury Marketing
 
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The 4 Ps of Luxury Marketing. A luxury offering still has four marketing mix principals. When it comes to luxury there are many exclusive ways to engage affluent consumers. However, luxury goods and services should still be guided by theory and research. Marketing mix should always be centered around Product or a Services, Place, Price, and Promotion. These are known as the 4 Ps of luxury marketing. How To Target Affluent Shoppers? Using marketing is a solution to meet and greet affluent shoppers. When marketing to ultra wealthy consumers luxury goods must satisfy their needs first. If you fail to accomplish this you don't have the right product or services for marketing to target affluent shoppers. Figuring Out Where To Target Affluent Shoppers Where luxury offerings can be found is a key element to targeting affluent shoppers to buy. You must offer luxury goods in the best place to be found by wealthy consumers to buy them. Place offering can be content marketing engagement, company website, mobile commerce, and so on. What Will Affluent Shoppers Pay? Luxury is a perception and price is most misunderstood when it comes to luxury offerings. Before a price tag can be associated with a luxury offering the value must be presented to affluent audiences. Just because people are rich does not mean pricing luxury goods at expensive price points makes sense. Educating luxury consumers about the value of the luxury offering creates a demand to need and want the product. Essentially making the value worth more than the price will influence to pay the price. Where To Find Affluent Shoppers? Marketing promotions must be targeted to affluent audiences where they can be found. The best place to target affluent consumers are platforms connected to wealthy audiences. Wealthy consumers prefer exclusive engagement and relationships. Luxury is not for the masses and affluent shoppers love exclusivity. For assistance with luxury consulting and luxury promotions... For assistance with luxury consulting and luxury promotions please contact Ann Lane via [email protected] or call (404) 696-4833 for more information.
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