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Elaine Sanderson here and welcome to video 5 of “The five most successful and quickest ways to get your business seen online”. I'm going to be covering editorial today and this can be in online and/or offline magazines. It is really power stuff and a marketing method I've used many times in my niches ... well, in two of my niches. This was in the car polish niche and the photography niche. What we're trying to do is establish which magazines and newspapers are relevant for your story. So, if there are magazines on the shelf, you'll find that they may be interested in what you've got to say with your product or your services as long as it is an interesting slant that they have never come across before or something new that they know will get the interest of their readers.
There are literally loads of magazines on the shelf these days even in our online world we live in today. Shops may be shutting down and everybody's buying stuff online bur physical magazines still seem to be a popular method of absorbing information. Also, many of these offline magazine also have an online equivalent of their magazine. When it comes to newspapers, well I have often advertised in these but they tend to be going a little bit dead these days.
You've also got leaflets you can get printed and pay to have put into publications in your area or niche. This is quite a powerful way of marketing instead of just putting an advert in the mass of pages where it can get lost in amongst all the other content. Popping a leaflet into a local little booklet is a great way of getting you seen very quickly and grabbing people's attention, especially of the leaflet is offering something free or discounted.
Also, there are online newsletters. So, in your niche, you might have somebody who emails out a regular newsletter to all their subscribers. You can actually pay to advertise in those online newsletters and it's was something that I did regularly in the photography niche and worked really well; to actually pay to have my content, my story, my course dates or my advert in their online newsletter and in that online magazine. They used to also provide me with backlinks as well to my photography website which worked wonders for my rankings with the keyword “wedding photography courses” as these backlinks were coming from high ranking domain sites with a lot of traffic. The links also stayed there as they never took the content off.
Also, when you look to advertise in offline magazines, look at where your competition is advertising. So, if you're thinking of advertising in an offline magazine and nobody's advertising in there, there's a very good reason why so steer away. So, literally, only advertise where your competition is, because obviously it's working for them. If they're in there, year in, year out, they're in there for a reason. So, almost follow the crowd when it comes to offline advertising.
With editorial, you've got to come up with a really good story and a really good headline. So, here are some examples that spring to mind that I liked and that I saw in an offline magazine and it was repeated online as well. It was : “The 10 things women over 40 can do to look younger in the workplace”. I thought it was quite a catchy title for a business in the beauty niche and that people would want to read more. Another one; “The 3 simple things that everyone can implement that will reduce your bills by over 20%”. A great title if you're into the energy efficiency business. So, a catchy headline is crucial to getting it passed by the editor and read by the masses.
Now, with offline editorial, we're not so much worried about keywords as we are with online editorial. We're more worried about getting the article read. You also need to put a weblink throughout the editorial, as that's the place they can use to find more information.
Back to online editorial - it's a great place to get those juicy backlinks.
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