Starting with the RIGHT product is everything on Amazon. If you pick a great product to sell, you've set yourself up for success. If you pick the wrong product to sell, you can be doomed to fail. We're walking through how to set yourself up for success from the very start!
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A lot of people, when just getting started, want to sell something they’re passionate about. While this isn’t wrong, it’s important to understand that, in order to set yourself up for success, you need to find a product that has lots of revenue potential and a low barrier to entry.
Before thinking of actual products, you’ll want to set some sort of criteria for yourself. What type of product are you looking for? We’ll go over some guidelines for first-time sellers, but we don’t want to box you in either. Don’t feel like you have to stick to this criteria, but we’ll lay out what a newer seller is typically comfortable with.
When it comes to category, there are a lot to choose from on Amazon. But as a private label seller, some are easier to enter than others. Some categories are wide open to anyone, some have additional guidelines that sellers must follow, and some require approval. If you’re newer to the Amazon game or don’t want to have to bypass any red tape, here are some categories we recommend: Home & Kitchen, Patio Lawn & Garden, Pet Supplies, Sports & Outdoors, and Tools & Home Improvement. We’ve put a link in the description to the categories requiring approval. If you’re already selling on Amazon and are approved in a gated category, feel free to add that category to your list.
Now, if this is your first, second, or third product, you likely won’t want to sell a refrigerator. Or TV. Or surfboard. These will cost you a fortune to ship into Amazon and store in their warehouses. And some have moving parts that are product performance headaches just waiting to happen. We suggest a product that is durable, small, and lightweight to not overcomplicate things, especially for those of you who are new sellers. Again, don’t feel like you have to fit that box! If you’re comfortable with paying a bit more for a heavier product and can make the numbers work, then write that into your criteria.
Next, it’s not necessary by any means, but you probably want to stick to products that sell for somewhere between $15 and $50. Anything lower tends to have low profit margins, and anything higher may result in lower sales volume or a high required upfront investment.
And finally, try to think of products with decent, solid demand. Not something like a Snuggie, whose trend has passed. We’ll get into how to verify demand in the next video, but for now, just know that you want to stay away from trendy items like fidget spinners - they might be great in the short-term, but sales often die quickly due to increased competition and intense price wars.
So, again, all of this is simply suggested criteria to get you started. Choosing an accessible Category, something that is Durable, small and lightweight, somewhere between $15-50, and something with solid Demand; with this criteria in mind, you can start gathering product ideas. There are a couple of ways to go about this, and some methods take more time than others.
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