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Olympians not marketing gold — except Virtue and Moir

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Most Olympians are not marketing gold, except for maybe Tessa Virtue and Scott Moir. Former agent Howard Bloom says there’s a short window of a couple of years where athletes can capitalize on their Olympic experience. »»» Subscribe to CBC News to watch more videos: http://bit.ly/1RreYWS Connect with CBC News Online: For breaking news, video, audio and in-depth coverage: http://bit.ly/1Z0m6iX Find CBC News on Facebook: http://bit.ly/1WjG36m Follow CBC News on Twitter: http://bit.ly/1sA5P9H For breaking news on Twitter: http://bit.ly/1WjDyks Follow CBC News on Instagram: http://bit.ly/1Z0iE7O Download the CBC News app for iOS: http://apple.co/25mpsUz Download the CBC News app for Android: http://bit.ly/1XxuozZ »»»»»»»»»»»»»»»»»» For more than 75 years, CBC News has been the source Canadians turn to, to keep them informed about their communities, their country and their world. Through regional and national programming on multiple platforms, including CBC Television, CBC News Network, CBC Radio, CBCNews.ca, mobile and on-demand, CBC News and its internationally recognized team of award-winning journalists deliver the breaking stories, the issues, the analyses and the personalities that matter to Canadians.
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Text Comments (27)
music loversaxgirl (10 months ago)
I think the big air snowboarding was a huge crowd favourite. Making Mark McMorris very marketable, even though he won the bronze on the other course. He is in a lot of commercials right now. Good for him. Of course Tessa and Scott were already so famous and beloved. But I have to say, no one has reaped more rewards than Kurt Browning in figure skating. For so many years. Through the time when skating became a huge deal and even before and after. He is still skating.
ungratefulmetalpansy (1 year ago)
I've always wanted Jamie Salé to sit on my face, is there a way to capitalize on that?
24BIGDYL (1 year ago)
I'd trade all the medals for gold in hockey
rlucestarlight (1 year ago)
Likely, both Scott & Tessa will double their net worth in the next 6 months with commercial endorsements, interviews, game shows and ice exhibitions.  I sense Tessa is not ready to raise a family.  In fact, maybe, she is unable to have children.  Whatever, she seems satisfied in developing new material for her ice performances and exploring her other passions.  Scott remains her steady partner and her best friend.  He is fiercely competitive for success in whatever comes his way.  Even though they play it up as a romantic couple, I think Scott and Tessa truly have the "brother and sister" relationship with extreme loyalty.  Out of the spotlight, Scott has relationships with other women, whereas Tessa seems oblivious to men wanting to become romantically involved with her.
Renato E (1 year ago)
people are making too much of a fuss about the girl that took off the medal, their are human too that can react and feel angry disapointed or whatever. It hapens all the time in other sports competetitions, like the world cup. She just took it off and people are acting like she threw it at the referees face or something
B4 W (1 year ago)
new this was CBC boy this guy what a piece of work looks like he slept in that suit the whole Olympics haha
Ben (1 year ago)
Tessa and Scott are the epitome of friendship, professionalism, commitment and most of all LOVE. I pray that they end up married soon and make little skating babies. God bless them role models for the new generation.
LadyHeathersLair (6 months ago)
But they are not married, and they are not even dating. I actually appreciate them even more that they are not. Love the fact that they are a man and a woman who are partners, but not lovers!
vistaprime (1 year ago)
wholesome always seems like code to me for straight and white.
ungratefulmetalpansy (1 year ago)
What's stopping you from recruiting figure skaters from a maximum security prison?
Queen Mao Asada (1 year ago)
TESSA & SCOTT ARE THE GREATEST OF ALL TIME
Justin C (1 year ago)
"Are you kidding me?! WAKE UP!!!"
Rosi Del (1 year ago)
The girl who took her medal off ruined everything for her team extremely shameful of her bad sportsmanship
Lockon Stratos (1 year ago)
Sofia Giron one Canadian woman hockey player after getting silver
Sofia Giron (1 year ago)
Rosi Del who?
betterdays when (1 year ago)
Money money money. It's not the Olympics anymore.
john popper (1 year ago)
But what are sports without having someone to root for and support?
cj222100 (1 year ago)
I remember the whole pro/amateur thing in skating-back in the 80s & 90s, that's what they did, they'd win their olympic medal, then turn pro. I remember people being surprised when Tara Lipinski went pro at 15-I wasn't, why not make that money, she already had her medal
Allison taylor (1 year ago)
I did not know that about the Canadian player who took her medal off..disgraceful
LadyHeathersLair (1 year ago)
Not as bad as the athlete who got drunk and then got into a stolen car with his wife and agent. Shame on him! Well, there goes our reputation for being too "polite". LOL.
Allison taylor (1 year ago)
Thanks for putting a different perspective on this.Its easy for me to say but I was not there.
Queen Mao Asada (1 year ago)
Allison taylor It was unfortunate and in poor taste but she was, like, sobbing, and she looked like she was in a daze... I really just felt sorry for her and her teammates; i.e., that, for so many of these athletes, their self-esteem is completely dependent on winning GOLD, and that an Olympic Silver medal might as well be garbage. Brian Orser -- two-time Silver medalist in Mens figure skating ('84 and '88), coach to some of the greatest names in the sport (Yuna Kim, Yuzuru Hanyu, Javier Fernandez) -- discussed how his razor-thin "loss" to Brian Boitano at the Calgary Games haunted him throughout the next decade of his life. And he had skated lights-out; i.e., it wasn't that he was disappointed in himself or his performance, but that the highly-subjective scoring had placed him just under Boitano. Not all athletes have these attitudes, of course, but for those that do -- and clearly Jocelynn does -- I really just have a lot of compassion.
Truth (1 year ago)
I get hunger games vibes..
ACS402010 (1 year ago)
You're a goof.
tyrone johnson (1 year ago)
or Michael phelps..Usain bolt. Lindsay von...all of the few dozen NBA players that will represent u.s in Tokyo.. summer Olympics.
GDPR for Wordpress (1 year ago)
loving how Norway is top of medal board
Lockon Stratos (1 year ago)
BuySocialMedia dot com lucky

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